If you run a business which involves a physical retail store, you’ll know that the layout of your store, and the way you present it to the general public, can have a tremendous impact in how successful your business is. Sometimes customers will come from afar and buy from you, regardless of your store’s presentation, because they’ve done their research online and decided that you have the best deal on offer.
In many other cases, however, people will be passing by on the street, and will decide whether or not to enter your shop (either out of curiosity or to buy that item they meant to pick up a while ago but have been putting off) specifically based on how visually attractive the store is.
So, here are some quick ways to improve the presentation of your store and encourage more sales.
Put up professional signs and displays
A large degree of what sets your store apart from the competition and makes it look professional, is going to be the signs and displays you put up.
These should be professional and attractively made, and should convey a strong brand identity. PVC signs and banner can be made relatively quickly and easily according to your basic design specifications, and various display features can be put up with a minimum of effort, some even glued into place using an appropriate variety of spray glue.
You should also be sure that the items you display in the window of your shop are going to be as tantalising and intriguing as possible to would-be clientele. Advertise your deals there, and display some of your best-selling goods.
Order your goods in an accessible and logical fashion
There are very few ways to drive customers out of your store in disgust, than to arrange your goods in an incoherent, indecipherable, and logically inconsistent fashion.
People naturally like a certain degree of order, in life in general, and especially when they’re out shopping and are looking for particular goods.
Ensure that your goods are arranged in an orderly, logical, and consistent fashion. Mark all the different aisles clearly, try to put the item categories which are most popular with customers near the front, and generally do whatever you can so that your customers don’t have to spend hours searching to find what they want.
“Intrude” into public space a bit
This, of course, will need to be done in line with zoning laws and other legalities, but as much as you’re able, you should consider “intruding” into the public space a bit.
This entails things like large overhang signs at the front of your shop, so that people can identify your shop from afar, as they’re walking down the road, and not only when they are directly in front of it.
Another example of “intruding into public space” (within reason) would be placing standing ad boards in front of the shop, or hiring someone to stand out front and pass out leaflets to anyone who might be interested.
All of these strategies may help to set your store apart from the competition just enough to get curious customers in the door.