There are many different elements that come together to create the perfect eCommerce website. Of course, you need to have the right products, compelling content, a great website design, and exceptional customer service. However, if you have all of this, but you do not get your SEO right, no one is going to experience all of the amazing things you have to offer because your e-store will not be visible enough.
With that being said, read on to discover some of the most critical SEO eCommerce site errors you need to avoid.
No or minimal product reviews – Product reviews are so important today. When people look for an item online, they will usually research it so they can make sure that other clients have had positive experiences with the product in question. If you do not have any reviews on your website, it looks like not many people have bought your products. Not only this, but reviews are useful for SEO purposes too. They present you with another way of building authority online. Plus, Google and other search engines will often include star ratings when showing your product listings in their search results, and this can help to boost your click-through rate.
Unhelpful title tags – Title tags are critical when it comes to search engine rankings. They tell Google what your page is about. If your title tag is not enticing and, even worse, not relevant, it will have a negative impact on your rating.
Error pages – Error pages are bad for any website, and they have a habit of cropping up on eCommerce stores especially. This is because pages are often deleted when a particular item is no longer available. This increases the chances of error pages being returned when search engines conduct their searches. There are plenty of free tools available today that can help you to determine whether you have any broken links and error pages so you can deal with them easily.
Lack of security encryption – SEO is not all about keywords and links. It is about user experience, and security plays a massive role in this. If your data is not encrypted by HTTPS, your search engine ranking will suffer and customers will not trust your business.
Handling everything in-house with the experience – If you are still having problems with your e-store, it is likely to be because you are handling SEO yourself and you do not have the necessary experience. You cannot afford to cut corners when it comes to the marketing of your online store. SEO consultants, Figment Agency, and other businesses like this will be able to carry out an SEO audit so they can determine where you are going wrong and put the necessary steps in place for improvement.
As you can see, there are a number of different things that can go wrong when it comes to SEO. If you are currently making any of the mistakes that have been mentioned above, follow the advice so that you can rectify them as soon as possible.