IRI expands with investment in out-of-home experts, GIRA Foodservice

shutterstock_169311098IRI, the retail and FMCG market intelligence company, has become the major shareholder in GIRA Foodservice, the leading provider of information about European out-of-home markets.

The new alliance will enable IRI to further expand its channel coverage in this sector and deliver the industry’s most comprehensive range of services, analysis and solutions on the out-of-home market.

The combination of GIRA Foodservice’s leading position in the out-of-home market with IRI’s unrivalled FMCG market measurement and analytics capabilities will provide both IRI’s and GIRA Foodservice’s clients with multiple benefits.

Dan Finke, managing director UK for IRI explained: “This is a major step forward for IRI and supports our ‘Growth Delivered’ strategy, reinforcing our commitment to expand our reach and capabilities to meet clients’ needs, including the ability to access multi-channel analysis to identify paths for growth.”

Jean Rossi CEO from GIRA, adds: “GIRA Foodservice has been at the forefront of producing information about the European food service market for 40 years, but this partnership creates the most comprehensive service line for the out-of-home market available today. Adding GIRA Foodservice’s solutions to IRI’s portfolio, positions us as the leading partners for the out-of-home sector.”

Providing expertise in structural market monitoring, qualitative and quantitative competition analyses, distribution mechanism studies and ongoing operator observation, GIRA Foodservice can provide the full market picture, while IRI can offer sales tracking, point of sales analysis and shopper behaviour knowledge.

Headquartered in Divonne-les-Bains, France, GIRA Foodservice provides an extensive portfolio of descriptive and prospective research services on the out-of-home sector, covering operators, consumers, suppliers and distributors. This includes ownership of a regularly updated knowledge base of foodservice market companies.