You have to spend money to make money, is an adage that many in the retail world live by. After all, if you don’t create the perfect environment or offer expedited delivery, you won’t have the edge that sets you apart from your competitors.
Of course, that isn’t to say that even while doing these crucial things, there is no room for cutting costs. In fact, there most definitely is. Read all about spending less in your independent store without sacrificing design in the post below.
Saving on the design of your store
There is a lot that goes into creating the perfect retail store environment, including psychology. However, for independent retailers paying out for professionals to come in and design your store for you can be spending into the tens of thousands. Money that is seldom available and that could put your business in a precious position if you choose to borrow it.
With that in mind, taking more of a DIY approach here is key to saving money. In fact, there are many online resources that you can access concerning the psychology of retail space layout. Something that will allow you to grasp the basic principle needed to achieve the most effective store design yourself. All, without having to pay out professionals to do this for you.
Offering fast yet economical delivery
Many independent stores rely not just on customers making a purchase, but being able to deliver their item in a fast manner. Sadly, using commercial logistics services for this can result in a hefty bill at the end of each month. Money that must be deducted from any revenue before profits can be determined.
Happily, there is a solution to this, and it’s investing in a vehicle for your business. The idea being that even while the purchase of a vehicle, fuel, and someone to drive it, you can still make a considerable saving.
Of course, there are things that you need to remember when taking this approach, including training your delivery person to drive in the most fuel-efficient way possible.
Additionally, purchasing a second-hand van is a much better choice than one brand new off the forecourt. The reason being that they are much less expensive, yet still very reliable. Something that means you can make your deliveries fast and on time, and won’t have to worry about having to pay out for repairs later on.
Aesthetics on a budget
Finally, there are some strategies you can use to boost your store’s aesthetic appeal without spending a fortune. One of these is to use any recent art or design school graduates numbering among your employees to dress your store and window. Something that means you won’t have to pay out for a professional visual merchandiser to do so.
Also, while custom outfitting of a shop is often the idea, it isn’t always necessary. In fact, using reclaimed and upcycled pieces can work well. In fact, combining these with simple metal railings or shelves can be just as effective.. While also giving your store a trendy hipster vibe. An approach that is possible to achieve at a fraction of the cost of a custom set up.