Customer IAM: Driving the digital ‘high street’ forward
The UK high street has been struggling for some time now. Maplin, Toys R Us and New Look went into
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digital
Online vs offline: How COVID-19 has forced the world to go digital
After COVID-19 forced the UK to stay at home, we have had no choice but to make some changes to
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Top reasons why high street retailers should go digital
Operating a business on the high street certainly guarantees you a healthy footfall in your area, but could your location
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To have or to hold? Desire for a tactile experience still strong amongst tech consumers
Technology can sometimes take us down unusual paths. But that new direction isn’t always right for everyone. For example, the rise of
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Return on investment from marketing – What can we expect?
With increased interest in online platforms, digital visibility doesn’t come cheap — but is it worth the cost? Figures from
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Digital vs print signage: Weighing up the pros and cons
All businesses with a physical presence need signage of some kind. Even those businesses which operate entirely in the e-commerce
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How personalisation is becoming an essential part of retail
Securing both footfall and purchases is harder than ever before for retailers, and marketing strategies must take this into consideration
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Customer Service in the Automotive Industry
If you revert to almost a decade ago, Britain was considered one of the worst nations for customer service in
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Could Google be the answer to our dwindling high streets?
Time does not seem to be the best healer when it comes to the plight of UK high streets, with
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How does the wedding industry differ online vs offline?
In the last twelve months, approximately 87% of UK consumers have bought at least one product online – with online
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