Sluggish growth among the world’s largest FMCG brands amid Covid-19 disruption
The world’s FMCG brands saw their collective revenues fall to the lowest level since 2016 as Covid-19 wrought significant disruption,
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FMCG
How can apprenticeships benefit the wider FMCG industry?
Jaime Silvester, Head of Retail, IRI shares why she supports apprenticeship programmes and what apprenticeships mean for the FMCG industry’s
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How FMCG marketers should make advertising decisions post COVID-19
The economic impact of COVID-19 means that all companies are reassessing how they operate in order to survive. Expenditure is
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UK shoppers spend £219m on Christmas cakes, puddings and confectionery in Christmas fortnight – 8.3% more than in 2014
Supermarket FMCG sales reached £3.1 billion during a busy Christmas week (ending 26 December), an increase of 7.4% in value
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Price war not a long-term path to success for retailers and manufacturers
Analysis by global insight leader, IRI, of the FMCG price war in France has highlighted key lessons for both retailers and
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IRI reveals £5.2m missed opportunity for retailers as Easter confectionery sales rocket
Easter confectionery sales were up strongly this year, according to data released by IRI, the retail and FMCG market intelligence
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UK shoppers pay more for food
Despite higher levels of promotion UK shoppers do not get a better price deal. IRI analysis of food prices reveals
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