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4 Ways to Invest or Reinvest Your Profit

A lot of businesses have a great product and a great business idea. They do proper market research and set everything up, and the start is great. Their product sells, customers/clients are satisfied, and things seem to be running pretty smoothly.

However, at some point, they stumble and fall.


Well, because everyone has a contingency plan for when things go wrong, a lot of young entrepreneurs allow success to catch them off guard. Suddenly, they are left with a lot of profit on their hand, and their first idea is to either spend it all on themselves (a horrible idea) or to just reinvest it all in their day-to-day productivity.

While the latter is a great idea, you can’t use all of your profit on this one thing. Instead, you need to diversify your reinvestment/investment. Here are some tips on how you should do it.

1.  A Diverse Portfolio To Secure Your Company’s Future Liquidity

In an ideal world, your business would do well for years to come. In that scenario, it would be safe to reinvest all your money into your business. However, what happens when the next crisis hits the global market or your own industry undergoes a phase of uncertainty?

In that scenario, the only sensible solution would be to find an external investment idea and put your money there.

For this, you need two things.

  • First, you need to pick the right investment platform. Other than just researching their online reputation, you can always look for investment platform reviews and comparisons. This way, you immediately get a good reference point. In other words, you don’t just hear that something’s good. You get to see how well it fares against some of its closest competitors.
  • Second, you have to find the right assets to invest in. You don’t want to take an unnecessary risk. Just remember why you’re doing all of this. Your main objective is to try and find a few investment options that have a low correlation. This way, even if some of them start going down, the others are safe and sound.

Remember what you’re doing it all for; collecting profit is just the first step in the game. What you do with that profit is something else entirely. The problem is that smaller enterprises feel the urge to reinvest everything. Larger companies, on the other hand, invest and use these investments as a hedge against unforeseen occurrences.

2.  Research and Development

If it’s not broken, don’t fix it. This is a completely sound piece of advice that doesn’t apply to the business world. Customer standards are growing, and new products and features are available every day. Even if you can’t copy the products of your competitors, your customers expect you to come up with pretty good alternatives of your own.

For instance, if you’re running a restaurant, your current layout could be completely satisfactory but this doesn’t mean that updating your restaurant furniture isn’t due.

This requires research, and research requires resources. Sure, you could look for an investor, start a pre-order campaign, or find an alternative way of fundraising, but the reality is that it’s best when you’re reinvesting your own profit.

The problem with this is that it can be quite hard to justify these expenses. As a relatively new business, you’re doing your best to remain as competitive as possible. So, it seems counterintuitive to put a large sum of money into something that will take years to return to profit.

The problem is that this is really not an optional decision for anyone who wants to survive in the business world.

Every industry is quickly evolving, and you need to learn how to follow suit. Just think about it. Just a few years back, online casinos were seen as something innovative, yet by today, almost every tech-savvy player has already moved to a crypto casino. This means that even conventional (non-crypto) casinos are now considering allowing this form of payment.

Overall, those who can’t keep up with the industry risk getting outcompeted.

3.  Employee Development

Training your employees is the key to improving your corporate efficiency. However, this can be a costly affair. Sure, it’s in the best interest of your employees to attend these seminars and courses in order to boost their CV (or even strengthen their case when they ask for a raise); however, things are not as simple. You can use a part of your resources as a fund that will (at least partially) cover these education expenses.

This can also be a great incentive for your employees to stay with you for longer. Sure, in an ideal world, your employees would stick with you forever, but the truth of the modern job market is that roughly 40% of employees who’ve been with a company for six months plan to leave within the next year.

By encouraging and even financing their development, you can actually foster a culture of continuous learning in your organization. In other words, you could start a chain reaction. You pay for the first self-improvement course, or the first few, and this encourages them to seek this independently, as well.

These seminars and even online events can be a great opportunity for networking. Your staff members (and even you) will meet so many great hiring prospects, potential strategic vendors, and collaboration opportunities.

Lastly, when word gets out that you’re serious about your employee training, this will be a massive PR boost and significantly increase your appeal in the recruitment pool.

4.  Marketing and Advertisement

The majority of small businesses spend 1-5% of their average annual revenue on marketing. However, in a competitive field, improving your marketing budget is one of the quickest ways to grow. This way, you can spread the word most efficiently and capture the audience before they even hear about your competition.

The truth is that professional marketing and DIY marketing never give the same results. Every penny you plan to save on DIY marketing, you’ll pay dearly in missed opportunities to become more competitive.

Sponsored content just has a far greater reach, regardless if you’re running a content marketing or social media campaign. This is why it’s so important to dispel all the illusions that free content will perform just as well. Instead, prepare a healthy marketing budget. This investment will have an amazing ROI.

With better tools, even traditional forms of outreach (like email marketing or telemarketing) will be more effective.

Paid methods can perfectly supplement organic digital marketing methods. The perfect example of this can be seen in the symbiosis of SEO and PPC. While SEO works on all the metrics that make your site more appealing, PPC gives you an instant boost in traffic that will give you results quicker than you expected.

Earning Money Is A Huge Challenge Early On, But Your Struggles Don’t End There

In the end, you need to be ready for success. When you seize an opportunity, you need to use this momentum to make an even greater difference between your business and your competitors. Knowing what to do with your excess profit is the first skill that you’ll have to master. With the above four-listed ideas, you just can’t go wrong.