Asda once again saw off the competition at The Grocer Gold Awards 2015, as it scooped the Grocer 33 Price Award for the 18th year running. Reinforcing its position as a leader in price, Asda beat Tesco, Sainsbury’s, Morrisons and Waitrose to collect the award.
The Grocer 33 Price Award recognises the supermarket that offers the cheapest shopping basket of 33 key items across a 50-week period. Asda had been victorious for 43 of the 50 weeks preceding the ceremony. No other supermarket has ever won the highly coveted award, which is based on an independent poll of real shoppers across the UK.
Commenting on the result, CEO of Asda, Andy Clarke, said: “Our success at The Grocer Gold Awards is testament to our commitment to offering customers true market-leading value – the best range of quality products at the best possible price. Our approach is not about vouchers and gimmicks, it’s about clear and consistently low prices, which is why we continue offering our customers the best price week after week, year after year.”
Asda’s latest success follows its victory in The Grocer Own Label Awards, where Asda won 21 awards including 13 gold medals and 8 silver medals for its own label product.
Asda was also a finalist for Own Label Range of the Year (George Home), Online Supermarket of the Year, Consumer Initiative of the Year (Petrol), Store Manager of the Year (Neil Fairclough, GSM), Grocer of the Year, Britain’s Favourite Supermarket.