With the cost of acquiring new customers around five times higher than retaining existing customers, customer loyalty and rewards specialist, Entice, is helping brands dramatically improve customer retention rates and increase revenue with the use of a new and improved online reward platform.
Having carried out extensive research into customer loyalty programs with Censuswide earlier this year, Entice has revamped its digital offering so that brands can now take greater control over their customer reward programs and expect an improved return on investment.
Clients can now adapt their customer loyalty programs in a matter of hours, as opposed to months; responding to emerging trends and new opportunities based on the insights provided by Entice’s new real-time reporting tool. Email communication has also been integrated into the platform, enabling brands to reach their customers more easily and measure the impact of their communications using the new reporting tool.
Heather Rogers, managing director of Entice said: “Our research revealed that 70% of customers consider loyalty rewards when making a purchasing decision. What’s more, over a quarter of people are more likely to increase spending when buying from a company that offers loyalty rewards. It’s clear, therefore, that a well-managed customer loyalty program can make a huge difference to a company’s bottom line. We have upgraded the online reward platform so that our clients get even more value from our service and see an excellent return on investment in less time.”
Entice has also welcomed a number of additional high-street brands into the reward platform including; Sunglasses Hut, The Entertainer, Joules and Rugby Store, and their travel offering has been expanded with an extended range of discounted package holidays.