How To Find The Top UK Retail Influencers in 2025
The influencer market is worth over £19.6 billion ($24 billion) and retail influencers have become a core component of many brand’s marketing strategies.
This isn’t a surprise because they can help retailers increase brand awareness, boost customer engagement, build trust, and improve SEO, and they can substantially boost a company’s retail marketing efforts.
This guide will explain how to find the top UK retail influencers in 2025, from blogger outreach for SEO to influencer outreach on social media, hashtag research, and more. We’ll also provide examples of the different kinds of influencers so you can match your business with the right people.
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The different kinds of influencers
Influencers come in all shapes and sizes, so let’s cover some definitions based on how many people follow them. This way, you can categorise what kind of retail influencer you need.
- Nano-influencers: 500 – 10,000 followers
- Micro-influencers: 10,000 – 100,000 followers
- Mid-tier influencers: 100,000 – 500,000 followers
- Macro-influencers: 500,000 – 1 million followers
- Mega-influencers: over 1 million followers.
Interestingly, nano-influencers have the highest engagement rate of them all, other than those in the mega-influencer bracket with an incredibly substantial reach.
Six ways to find retail influencers
To find your ideal influencer, consider their relevance to your brand, engagement levels, and the number of followers they have. They should also provide examples of campaigns they’ve completed for other companies, which will include results and successes.
Once you understand the kind of retail influencer you want, you can start searching for one for your business. This can be done in various ways, including:
1. Hashtag research
Use Google Trends to search for trending industry terms and cross-reference them on social media to see which retail influencers use them most effectively. You can also search for terms you’ve found from any you’ve carried out for SEO purposes.
Seek genuine engagement from these terms in the form of comments, reposts, and likes, depending on the platform. Consistency is also important and if you find a voice that regularly resonates with their audience with relevant topics, you’re onto a winner.
2. Influencer marketing agencies
An influencer marketing agency will have a roster of influencers waiting to be connected with different brands. Contacting one of these agencies helps reduce the legwork of finding retail influencers yourself, and they’ll provide a list of personalities to choose from.
They’ll also provide detailed analytics about previous campaigns which will feature information like website traffic increases, more mentions on social media, or more products purchased as a result of a campaign.
A downside to using an influencer marketing agency is that you’ll have to pay them a fee, rather than going directly to the influencer. This will likely be a commission on top of what you pay the influencer or an upfront charge.
3. Check your brand mentions
Search through your brand mentions online and you never know, you might find an influencer who’s already a fan of your products. To do so, set up Google Alerts to monitor when your business name is mentioned online and check your mentions on social media platforms. You can also search for your brand on socials to see if anybody of note has posted about your business.
The result could be a match made in heaven as you can team up with somebody with a relevant fan base who already connects with your brand.
4. Use blogger outreach for SEO
Blogger outreach is great for SEO and can help you gain backlinks for your products and website. This builds trust with Google and means your website can achieve higher rankings.
To find influential bloggers to contact, search for articles in your industry and check out their traffic using Google Analytics, Ahrefs, or SEMRush. You can also look at your own web traffic using Google Analytics to see if any bloggers have previously linked to your site.
A good way to entice retail influencers into working with you is to provide free products for them to review. Everyone loves a freebie, and honest, positive reviews can work wonders for your brand, resulting in more clicks and sales.
5. Find influencer marketing platforms
Influencer marketing platforms are similar to agencies in that they can remove much of the effort of finding an influencer yourself. This saves you time and keeps all your influencer contacts in one place, so you can analyse performance and communicate freely.
These platforms also have features that allow you to organise your content in one location so you can track campaigns and improve them. This is handy if you’re working with multiple influencers and want to keep on top of their performance.
6. Browse social media
is extremely powerful for retailers and many retail influencers use social media to fantastic effect. Using relevant search terms, take to popular social media platforms like Facebook, X, Instagram, YouTube, and TikTok to find your perfect influencer.
Find retail influencers with good traction and consider whether or not they’d be a good advocate for your business. Then, it’s simply a case of contacting them to see if you can arrange a working partnership. Like with blogs, you can offer free products for influencers to review on their social media platforms.
Final thoughts
Influencer marketing is the next frontier for retail businesses and could be the difference between a successful and unsuccessful 2025. Ensuring you find the right fit for your business is crucial, however, and you should only work with influencers who can attract the right kind of customer to your business.