Intro to SEO Best Practises
If you’re looking for your website to achieve a higher ranking on Google, prioritising SEO practices is the way forward. Typically, SEO practices can take between 6-12 months to reach its full potential, but consistency is key if you wish for your campaign to lead to positive results.
Search engines have their own algorithm process which considers several factors when ranking websites, including the quality of content and its relevance to the reader. Google discovers new websites by crawling through pages, before storing the information in their index. Although this process occurs regularly, there is no set time structure as to when it could occur which means having to stay consistent with SEO.
Finally, Google will monitor which of your pages are most searched for by web users before deciding on how to rank your website.
The bottom line is that SEO is not a practice that you can play around with sporadically if you’re eager for your business to grow online. You should create an SEO plan for adding more content to your website and using key techniques to widen your web reach and improve your search engine ranking (SERP).
Here Are Some of the Key SEO Elements that Require Consistency:
Use Keywords
When it comes to writing content, using specific keywords regularly is crucial. Dispersing keywords across web pages gives search engines an idea of what your business is about. However, it’s important not to be too generous with keyword usage as it could give Google the impression that your website is a spam site. On average, keywords should make up roughly 3% of the final word count of each web page.
Ensure you use specific keywords throughout your content, including the meta tags, meta description, and the image ALT to give your website more chance of being ranked highly.
Upload Regular Content
Websites that create content regularly are also much more likely to be valued by search engines, as it informs Google that you’re delivering fresh, relevant content to your desired audience. It would be worthwhile to prioritise ‘evergreen content’ which is a term used to describe content that will never be outdated and stay relevant to the reader for months or even years to come.
It may also be worth checking and refreshing existing content that could be improved. Update using high-ranking keywords and check for broken backlinks that could be harming your SERP.
Be Active on Social Media
Social media is one of the best ways to improve SEO, thanks to its ability to engage your audience and attract them to your website, which is otherwise known as ‘Cross Channel Consistency’. Whenever you post new content on your website, share it with your social media followers. Providing it’s relevant to their needs and interests, you’re bound to notice a rise in website visitor numbers which informs Google that your website is credible and worth a higher ranking.
On a final note, always remember that consistency is the key to improving your ranking on search engines. By following the advice above, you’ll be equipped with the main tools to ensure your website meets the basic technical obligations for SEO success.
