News & people

Major Supermarket Achieves Vegetarian Society Certification for New Burgers

The Vegetarian Society is excited to announce that Iceland Foods has officially achieved Vegetarian Society Approved accreditation for a range of its vegetarian, vegan, and plant-based products. This certification assures customers that these products meet the Society’s strict criteria, ensuring they are free from meat, GMO-free, and produced without cross-contamination.

New Plant-Based Offerings

Among the newly accredited items are around 20 plant-based products, including the much-anticipated Iceland x TGI Fridays “melt-in-the-middle” no meat cheeseburgers. These innovative burgers feature plant-based cheese encased within a succulent no-beef patty, providing a delicious alternative for those looking to enjoy a meat-free meal without compromising on taste.

Trusted Vegetarian Society Approval

The Vegetarian Society Approved trademarks are highly trusted, signifying that products have undergone rigorous checks. With more people seeking reliable vegetarian and vegan food options, Iceland’s commitment to quality and transparency strengthens consumer confidence.

Industry Leaders Applaud the Accreditation

Nina Anderson, Head of Trademark Services at the Vegetarian Society, expressed enthusiasm about this partnership:

“We are delighted to welcome Iceland Foods to the Vegetarian Society Approved family. As demand for plant-based products grows, it’s fantastic to see a major retailer like Iceland offering clearly accredited options that customers can trust.”

Making Ethical Eating More Accessible

The growing trend towards plant-based eating reflects a broader movement towards ethical, sustainable, and accessible food choices. With more consumers prioritizing health, sustainability, and animal welfare, Iceland’s commitment to providing certified products meets this evolving demand.

Where to Find Iceland’s Newly Accredited Products

Shoppers can now find the newly accredited products in Iceland and Food Warehouse stores across the UK, as well as online. This move not only reinforces Iceland’s dedication to offering high-quality plant-based options but also makes it easier than ever for customers to shop confidently for delicious, certified vegetarian and vegan foods.

For more information on the Vegetarian Society Approved accreditation visit www.vegsoc.org.