3M has announced that its interactive multi-touch display technology is being used by Edinburgh-based property firm, DJ Alexander to create a more engaging and dynamic experience for buyers.
Positioned in the reception area of DJ Alexander’s premises in central Edinburgh, the SenseTable makes it easy for customers to browse through property, maps, videos, and other information, all in one view and at the touch of their fingertips. The system supports up to 60 simultaneous touches, so several people can use the SenseTable at once.
Long established as one of Scotland’s leaders in rental properties, the company made a strategic decision to use audio-visual technology as a differentiator in a highly competitive market, when it launched in early 2014.
Director, John Alexander said: “People’s expectations have risen, and they have high awareness of technology, particularly in the premium end of the market. We want to offer an experience above and beyond what they may already have on their laptops and smartphones.
“After an extensive investigation of how estate agents worldwide are using technology, it became clear to us that multi-touch screens are one way in which to introduce a more interactive and enjoyable customer experience. Touch technology is something with which many people are already familiar, on their smartphones and other devices, so it is very intuitive to use, and enables a wide variety of information to be displayed in a far more interesting and flexible way, compared to print-based information.”
As well as encouraging buyers to browse through available properties, the SenseTable acts as a discussion point for DJ Alexander’s sales negotiators.
The table is part of a range developed by Hastings-based, Astec Technology, which provides all-in-one solutions, including the furniture, multi-touch screens, integration, and software development if needed, as well as a remote support service.
The display uses 3M Projected Capacitive Technology (3M PCT), which supports high-speed multi-touch, in multi-user and multi-tasking environments, and is part of a range of multi-touch systems and displays spanning 18.5-55 inch screen diameters, with up to 60 simultaneous touch points.
Matthew Bates, commercial director at Astec Technology, commented: “We use 3M multi-touch screen technology in our SenseTable system because it provides a consistent and fast user experience. It responds fast, works well in a variety of light conditions and is extremely robust.”