The psychology of colour

The psychology of colour as it relates to persuasion, is one of the most fascinating and most contentious features of marketing.

For retailers, shopping is the art of persuasion. When marketing new products it is vital to consider that customers place visual appearance and colour above other factors such as sound, smell and texture. M2 On Hold created this infographic that looks at how colour affects us and how it can be used to help your business.

From how we feel about colour to how it influences people, designers and retailers have harnessed psychologist’s research in order to attract their target audience. The Wheel of Emotions created by Robert Plutchik reveals how particular colours evoke particular feelings. The question is – how can we use this to market our products or services? By understanding these feelings, we can understand our customers.

Many of the world’s most successful brands have used colour psychology while building their brand. For example, Cadbury and Hallmark both have purple logos. Purple generally represents a creative, wise and imaginative brand, service or product that is typically associated with wisdom, royalty and respect. For all the details, let’s take a look at this infographic!

What do you think about using colour psychology in marketing? Let us know in the comment section below!