Design & display

Top 4 Tips To Hold A Live Event In A Retail Store

Live events in the retail space have become a common affair. This is because it brings the brand closer to customers and vice versa and enables them to interact with each other. That way, they can create buzz around the product and boost its sales.

Consequently, live events are a great marketing strategy, where you can give the customers real-time evidence of the product’s utilities. Eventually, it will increase your ROI and brand image in the offline and online channels.

Therefore, to scale the future of your brand, we will give you tips on how to host the best live event in the market. That way, you can increase your market share and brand ROI.

Tips To Host A Live Event

Live events are the order of the day; almost every brand hosts events in the retail industry to increase the sales of their products or launch a new one. Also, it enables the brand managers and secretaries to interact with customers and get some feedback from them.

Here are a few tips that you can follow to host a good live event, as stated by a live event production company

Tip 1: Have Clear Objectives

When you are planning to host a live event in your store, you should set down the objective for that. It ensures the program revolves around that thing and enables you to expand your brand image and identity in the market.

Therefore, set the right objectives like –

Do you wish to create buzz around the new product line?

Will it be a flash sale event in the retail store?

Do you want the customers to interact with a brand and form a relationship?

Are you looking to increase the store’s ROI?

After you set the right objectives, you can boost the sales of your stores and eventually have a great live program in your store. It will be great for promotional events.

Tip 2: Always Focus On The Product

Your product defines who you are. It is the reflection of the brand’s vision and mission statement. Therefore, you must keep the product in mind while conceptualizing the whole live event. That will help you to host the shows better and make the product focus of the live event.

This will help you to generate focus on the product and let the consumers interact with the product closely. Furthermore, you can get an influencer to promote the product and tell the customer about the exclusive discounts and deals to increase your product sales.

Tip 3: Use Social Media Channels To Promote the Event

When you host a live event, you need brand experts and influencers to promote the product. However, you can use social media channels to promote those live events. That way, you can get more customers to interact with the brand. Also, it will help you gain more customers to visit your social media channels and, eventually, your stores.

This way, you can sell more products and increase your customer retention rate. Eventually, with your promotional event on social media, you can let customers interact with influencers and brands. Consequently, you can sell the product better.

Tip 4: Always Keep A Script

Another thing that you should do is always keep a script. Let the presenter, influencer, and other dignitaries keep the objective of the event clear. That way, you can focus on the product and how it improves people’s lives.

Furthermore, you should also allow the people to talk naturally and present their own views. That way, you can increase the authenticity of the event and build a more informative and interactive session for the customers to enjoy.

The Bottom Line

In the end, you can take the tips from above and create a live event where influencers, business executives, and customers interact. That way, you can promote and sell products on a large scale.


Here are a few frequently asked questions –

Q: How do you attract customers to an event? 

Create a promotional event and feature an influencer to promote the product properly.

Q: What is the event budget? 

It refers to the estimated budget required to build an event and prepare everything for the product.