By 2019, over 71 percent of online retailers accepted PayPal, and that number has only continued to rise in the two years since.
That’s because PayPal comes with many benefits and why many websites accept it – for both retailers and consumers.
If you’re one of the minority retailers who doesn’t include it among your payment options, it’s time to rethink your approach. This will not only widen your customer base but ensure the safety of your store and its shoppers.
Here, we consider why your website should accept PayPal.
It’s an easy way to incorporate e-commerce
Let’s start with the basics. Imagine you have a website that’s not optimised for e-commerce. Perhaps you use your site as little more than a sales platform – an online gallery for showcasing your wares.
If this is the case, it’s time to meet customer expectations by allowing them to buy online, and PayPal is one of the easiest ways to do this. It doesn’t require you to have any knowledge of coding – you simply need to master FrontPage. Then you can use PayPal’s free tools to add “buy now” buttons and a shopping cart. Voila! You’re all set up.
You can control who you sell to
Some retailers worry that incorporating PayPal will take away the choice of who they sell to. Without an understanding of international shipping and how it works, for example, they’re concerned they’ll end up in over their heads.
If this is something you can relate to, don’t stress: PayPal allows you to specify if there’s anyone you don’t wish to sell to. This means you can opt not to transact internationally or block purchases from those who haven’t confirmed their addresses. You can also refuse credit card payments and those made in particular currencies.
It’s free unless you use it
Another upside to PayPal is you don’t have to pay unless you use it. There are no set-up fees, and you won’t be charged a monthly lump sum, as you are when you collaborate with credit card companies. You’ll only be charged a small transaction fee when you actually sell an item, meaning you’re not wasting your money without feeling any benefit.
It makes transactions safer
One of the biggest benefits of PayPal is it makes transactions safer for you and your clients. That’s because these are already encrypted, meaning you don’t have to take care of this yourself. When creating an on-page purchasing button, all you have to do is click the “yes” option if you want encryption. This ensures sensitive financial information is kept safe from hackers.
It’s what customers want
Lastly, and perhaps most importantly, consider PayPal because it’s what your customers want. This is the preferred payment option for many, which is why directory and review sites often list it as a selling point for those weighing up their choices.
Take this page, sharing PayPal casino sites, as an example. As it relates, it’s a safe, simple to use, and reliable payment method, which is why many consumers look for it when choosing a casino in 2021. This is a good example as the page featured is assessing an industry that exists entirely online.
Failure to accept PayPal can thus be very damaging, actively deterring some shoppers from choosing you over your competitors. This is largely due to a perceived lack of legitimacy and fears your site is less safe than those of your rivals.
Isn’t it time you added PayPal to your payment options?