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Shoppertainment MD Clare Andrew: entrepreneur

Since establishing Shoppertainment over 15 years ago MD Clare Andrew has blended together her love of retail therapy with her specialist knowledge in the property and marketing industry to create an award-winning company. Shoppertainment Management operates their specialised service in shopping centres around the UK.

Andrew says: “I started my career working with marketing international brands before moving to the shopping centre industry. I noticed a gap in the market; being that quite simply there was no other company that fused together both marketing and commercialisation in the industry. I wanted to combine the two to create an amazing shopper experience and an even better income stream for landlords.”

Unique marketing

Andrew believes in creating unique marketing campaigns for all the centres that create high footfall to the centres and put the centre at the heart of the community and on the map.

“When you walk into a shopping centre you want to be inspired. You want to feel confident that this shopping centre will deliver and Shoppertainment capture the need for diversity as well as offering new experiences to shoppers and best of all… delivering an extra income for the landlord.”

“I think I’m inspired by creativity and design. I love the visual side. I love seeing a new brand come to life and watch how Shoppertainment can change a shopping centres’ image amongst shoppers. Our design team can create a unique website creative that’s like no other. We have recently designed artwork for a centre that was Las Vegas themed. It really worked. I think listening to what our client’s want and putting our spin on it is important too.”

Now, Andrew’s company works with shopping centres throughout the UK and their portfolio expands year after year.

“We have been lucky to create a successful business from fusing together generating income and marketing . I feel so passionately about helping the centre landlords and managers create an income stream as well as adding value to their asset.”

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