CoreMedia, a leading web content management company, today announced that Office Depot, Inc. has selected CoreMedia LiveContext software to help enhance the customer shopping experience for officedepot.com by streamlining the collaboration between its online authors to ensure faster time-to-market for executing integrated campaigns.
CoreMedia LiveContext is designed to enable e-commerce and marketing professionals to augment their online e-commerce product catalogues with marketing content to address the needs of their online shoppers.
Richard Polly, Senior Director of e-commerce at Office Depot said: “As a global company, Office Depot, Inc. is continually seeking opportunities to improve the customer shopping experience on officedepot.com while optimising the internal processes that support them. CoreMedia’s digital engagement solution was a natural fit for us due to its ease of integration into our existing systems and reduced time-to-market.”
CoreMedia LiveContext was integrated with the Office Depot product catalogue, pricing information and front-end modules, providing business users with a single interface to access this real-time information and blend it with marketing content.
Gerrit Kolb, CEO of CoreMedia said: “Meeting today’s online retail needs and time to market requirements can be difficult, especially with so many parts of the organisation taking an active role in delivering the experience for their customers. We are very pleased to prove that CoreMedia’s expertise in integrating with leading e-commerce vendors could be leveraged with Office Depot’s custom e-commerce solution. CoreMedia’s LiveContext solution is easy to deploy and provides a single user interface ensuring that both business and technical users have the right resources at their fingertips to deliver a stronger, stickier and more profitable online shopping experience.”