Creating the right first impression: How to ensure your store impresses from the outset

Did you know that the average human being forms a first impression within 7 seconds? In business, you might not always get a second chance, so it’s crucial to get it right at the first opportunity.

If you have customers walking past your store, or you’re expecting shoppers to flock to your store after finding you on a search engine or social media, it’s vital to impress from the get-go. Here are some steps you can take on your first impression to set the right tone and turn passers-by into buyers. 

Eye-catching signage

It’s always a challenge to stand out on a bustling high street or a row of stores in a shopping centre. If you’re looking to attract customers to your shop, you need to make sure that you turn heads and capture the attention of those strolling past. One of the best ways to do this is to invest in distinctive, high-quality shop fascia signs. Your sign will enhance the aesthetic of your store, but it can also play a major role in setting you apart and conveying your brand message. The design should encapsulate and celebrate your brand ethos and give shoppers an idea of what you offer and how you could benefit them. The font, colours and themes should reflect the kinds of services and products you offer and serve to create the right impression. A sign for a law firm, for example, should look very different to a toy shop or a trendy clothing store. 

A shop window that leaves customers wanting to know more

Your shop window is a sneak peek, which should leave customers wanting to know more about your store. Use the display space to showcase products and to give potential buyers an insight into the treasures they can explore inside. The aim of the window is to encourage people to take that next step and walk through the door. The exhibit can make or break you, as it goes a long way to influencing the perception an individual has of your brand. If your windows are dirty, the display is drab or sparse, or you have the same products on view for months on end, this could be a turn-off for passers-by. If your display is a visual feast for the eyes and it looks smart and well thought-out, the chances of getting people through the door will be much higher. 

Customer service

Customer service is one of the most critical elements of the buying journey. When a customer first enters your store, you want to make them feel welcome and comfortable. If they feel like they have been ignored, or they’re bombarded with aggressive sales pitches, they will be less likely to buy from you and to recommend you to others. Greet shoppers, offer to help and check if they need any assistance once they have started looking around the shop. 

It takes a matter of seconds to form a first impression. As a store owner, you want to make sure that customers spot your shop and want to take a look inside. Investing in professional-looking, eye-catching signs, creating stunning window displays and prioritising customer service can all help you impress from the outset.