DIGISEQ, the wearable payments tech pioneer, has announced its partnership with Dutch wearable fashion brand, AdornPay, bringing large-scale wearable payment technology to the Netherlands for the first time.
Powered by DIGISEQ’s revolutionary contactless payment technology, the partnership brings a unique product offering to the Dutch market, combining fashion and functionality through elegant, sustainable and ethically produced wearable items, giving customers the ability to pay for goods with speed and security.
AdornPay’s stylish wearables, including watch straps, key rings and bracelets, are produced using recycled silver and gold, and naturally tanned chemical-free leather, realising AdornPay’s vision of bringing sustainable wearable devices to the masses, ensuring each customer a personal and unique user experience.
DIGISEQ’s technology provisions the chip inside the wearable item with prepaid contactless functionality, ensuring that customer payments can be made speedily and securely in the same way that contactless card and NFC mobile payments are protected.
Revolutionising wearable payments, DIGISEQ’s ground-breaking Manage Mii™ mobile app not only allows consumers to register and activate their own item, but it can also be white-labelled with the branding of its clients; effectively making it an invisible payments partner.
With a market value of $171.38bn expected by 2032 and a projected growth of more than $150bn over the next 10 years, DIGISEQ’s partnership with AdornPay comes at an exciting time for wearables as they break into the mainstream market. With consumer brands seeking to deepen connections to their customers and incentivise more transactions, the partnership between DIGISEQ and AdornPay will offer consumers even more choice of stylish wearable items, and greater convenience in how and where they can pay.
Terrie Smith, DIGISEQ Co-Founder and Global Ambassador, says: “We’re thrilled to share the benefits of our contactless payment solution with AdornPay, enabling payments to be made with their spectacular range of unique, stylish and sustainable wearables.
“Combining the convenience of contactless payment with secure digital ID to protect against lost and stolen cards, fraud and ID theft, results in an all-in-one payment solution that goes wherever the user goes, with no PIN required, and real-time tracking for added security. This delivers huge benefits to brands looking to streamline costs and incentivise more daily transactions.
“With our technology being used to great effect by globally recognised names, including the world-renowned Roland-Garros tennis tournament, designer Philippe Starck and ABN Amro, the past 12 months have been an incredibly exciting time for DIGISEQ. The partnership with AdornPay is the icing on the cake.”
For consumer brands, banks and other businesses looking to get closer to their customers, wearable tech creates countless opportunities to provide truly interactive and immersive experiences. DIGISEQ’s world-first solution affords customers the freedom and flexibility to choose how they want to pay, and provides invaluable opportunities to strengthen customer loyalty through targeted marketing insights and real-time transaction tracking,
DIGISEQ handles the over-the-air personalisation and payment enablement of the wearable item from end to end, saving brands, banks and OEMs vast amounts of time and money. This also helps businesses and banks to significantly reduce the amount of plastic they use, boosting their environmental and sustainability efforts.
Virgilia de Graaff, co-founder of AdornPay, comments: “Partnering with DIGISEQ was an easy decision to make, with the team sharing the AdornPay mindset that consumers should be given the complete freedom to choose how they want to pay.
“While a lot of people in the Netherlands are familiar with using an active wearable such as a smartwatch to make payment, few are sporting passive wearables – in fact, a lot of people don’t even know passive wearables exist. With consumers across all generations now willing to spend more for sustainable goods, it’s imperative that both banks and retailers take the necessary steps to ensure their business is more sustainable.
“Offering a range of innovative objects that are both sustainable and elegant is paramount to retaining the growing number of socially-conscious consumers.”