Fliteboard Launches in Smartech at Selfridges London 

Australian eFoiling brand, Fliteboard launches in Smartech at Selfridges London, the retail outlet helping consumers discover ways to take their life to the next level with state-of-the-art technology.

Selfridges will be the first retail store in the UK to stock Fliteboard, offering consumers the unique chance to check out the brands range in store before purchasing.

Smartech is home to the innovative, inquisitive and plain ingenious. With curiosity at its core, the collection is filled with technology from some of the world’s most exciting companies, from Silicon Valley legends to young disruptors.

Fliteboard has quietly been taking over the watercraft world since it launched in 2018. The electric powered hydrofoil gives the sensation of flying over water,giving riders the freedom to ride anywhere, without wind or waves. Emission free, wake free and virtually silent, Fliteboard has ushered in a new  category of environmentally friendly powered watercraft, and has achieved global status with a fan club that includes some of the world’s most influential names.

Katja Berkhout, Europe Managing Director at Fliteboard, “As Flite continues to grow in Europe and around the world, we are excited to join the Smartech community who present some of the most exciting and innovative technology products on the market. With Selfridges being one of the most iconic department stores in London, we hope to reach a wider audience and continue to grow the Fliteboard family with sport and tech fans who are looking for their next adventure.”

Nathalie Bernce Founding Partner & CEO at Smartech Retail Group,Smartech’s mission is to bring life and excitement to what the world is creating. We’re beyond excited to partner with Fliteboard – one of the world’s most advanced electric foil boards with outstanding design and technology. As the exclusive retailer in the UK we’ve developed an immersive retail experience for our customers to discover and try Fliteboard firsthand at Selfridges, which we are very excited about”

Fliteboard is now available to purchase in Smartech’s department at Selfridges London from £​​9,125