From Branding to Security – 5 Reasons Custom Wristbands Work For Your Next Event
Event wristbands are possibly one of the most useful tools in your event planning belt.
It doesn’t matter whether you’re throwing a festival, a conference or even just a party; there’s a reason (or, more likely, several reasons) why you want wristbands for your event. Wristbands are an excellent partner for running a more efficient operation and providing a better experience for your guests. Here are five reasons you might want to consider wristbands for your upcoming event.
1. Promote Your Event with Custom Wristbands
There is one key purpose for using custom wristbands in your event: branding. There is no better way to start getting your guests to recognise your brand and identify it than on a wristband. Custom wristbands for events provide the opportunity to use your event’s logo, colour and sponsors to give everyone something to look at and connect the name to.
2. Access Control the Easy Way
Anyone hosting a large event with a VIP section or other restricted areas immediately thinks of access control and security. While several viable methods of controlling crowds exist, few are as efficient as a good wristband.
3. Provide Optimal Guest Experience
Wristbands do not just identify, they make things more convenient for your guests. They are lightweight and hassle-free. Wearing other identification items such as a ticket, pass, or digital ID is impractical and unappealing. Wristbands give guests total flexibility while knowing they’ve got what they need to remain admitted. This type of lightweight form factor is ideal for larger events such as festivals, where many people will be wearing loose, comfortable clothing and possibly even swimwear. Wearing their proof of access on a wristband is virtually invisible and practically unintrusive.
4. Social Media (and Other) Marketing
Build an army of promotional people by providing them with a wristband. It is a great little prop that they can use while snapping pictures of your event and posting them online. When a post is made and a band is seen making its promotional intention known, everyone who sees the post gets to be introduced to your event in a most immediately recognisable way.
5. Tracking & Data Collection
Wristbands are made even more powerful with the addition of RFID or QR code technology, which can be used to collect data and track guest activity. Organisers can scan the wristbands with readers and gather information on users, such as booth visits, event activity participation and more.
In Conclusion
When it comes to planning an event, customisable wristbands give you more than just a way to distinguish your guests from non-guests. Making them match your needs and style makes them great for brand presence, guest management, brand ambassadorship and overall customer experience. They can also do a lot on the data front. If you would like more information on how to get customised event wristbands for your event, Europa Band can help you with custom wristbands to get started on an event your attendees will not soon forget!
