Frugi Appoints Margaret McDonald As New Chair

Frugi, the leading ethical and sustainable children’s clothing company, has appointed Margaret McDonald as the group’s new Chair. Margaret is an experienced private equity Chairman, CEO and global consumer brand specialist.

As a brand, Frugi is formed on a core belief: buy less and buy better. From its inception, the company has worked with suppliers exclusively operating at a high ethical standard. Frugi champions sustainable and quality clothes crafted from gentle yet durable materials; the company has used GOTS certified organic cotton for its range of baby and children’s clothes from the very start, alongside recycled polyester from plastic bottles for its outerwear and swimwear. Frugi ensures its clothes are made positively, for people and the planet.

Margaret brings a wealth of knowledge from her work with companies across the global retail sector. Her experience as Global President of Victoria’s Secret, a $4 billion company, during her tenure the stock price hit an all-time high with a market capitalisation of over $25 billion.  Margaret has served as senior executive for GAP Inc, Banana Republic and Primark amongst many others. She is a non-executive director of private equity backed Spiritual Gangster, as LA based Sportswear company. She is the former Executive Chairman of Masai Clothing, a Nordic female fashion brand, and previously served as a non-executive director of Flying Tiger Copenhagen, a € 1 billion private equity backed speciality retailer. In her new role as Chair, Margaret brings valuable global knowledge to Frugi which will stand the ethical childrenswear brand in good stead for future expansion.

New chair

Margaret comments: “I am really looking forward to joining Frugi as Chair and working closely alongside Sarah and the rest of the fantastic team. It is a very exciting time for the brand, maintaining its focus on sustainability, quality and giving back to the wider Frugi community, whilst continuing to go from strength to strength. I hope to encourage and be a part of this growth going forwards.”

Sarah Clark, CEO, comments: “We are excited to be welcoming Margaret into the Frugi team, with her exceptional level of experience across different retail brands. We look forward to immersing Margaret into our Frugi world, and with her guidance as Chair, delivering against our ambitious brand mission and commercial growth plans.

Ella d’Amato Frugi Board member and True MD, Investment said: ”It’s testament to the team’s hard work, Frugi’s beautiful products and its genuine mission to make a positive impact through business, that we’ve been able to attract such a brilliant new Chair to the board. I’m confident Margaret’s fresh perspective and commercial acumen will bring a variety of exciting opportunities to The Frugi Group and I’m excited to get stuck in together with Sarah and make it all happen.”