Ready to Drink cocktail brand hires Creative Content Works for Christmas campaign to increase sales and maximise brand exposure
Funkin Cocktails, the UK’s leading cocktail brand, makes great tasting, bar-quality cocktails available anywhere. Funkin Cocktails wanted to grow its awareness and market share by maximising sales through its off-trade, on-trade as well as their Direct-to-Consumer eCommerce website in the run up to Christmas. They wanted to capitalise on booming demand in the UK ‘ready-to-drink’ market and sought the help of Manchester-based creative production agency, Creative Content Works (CCW).
CCW were set the challenge to create an attention-grabbing Christmas TV advert in just six weeks to maximise the potential sales opportunities ahead of the busy festive period.
In response to the brief, CCW designed TV adverts in spots across TV, VOD, Display and Social Media. The colourful, eye-catching creative opened with a mouthwatering shot of the cocktails amongst festive garlands and garnishes, emphasising the message that Funkin Cocktails are ‘Best Served Together’. The campaign was rolled out onto Channel 4, Sky and ITV with a focus on the brand’s ready to drink Passion Fruit Martini, their take on the classic Pornstar Martini.
From initial creative concepts, to the shoot, and post-production, CCW delivered all of these objectives ahead of schedule in just five weeks. By fusing a combination of agile production planning and bold creative, CCW were able to react at breakneck speed – producing a TV commercial faster than a lead ‘above the line’ creative agency.
James McVitie, Managing Director at CCW, comments: “Our team’s expertise is unmatched. We have grown over recent years to increase our technological offerings to assist clients with their desired goals, at a fraction of the cost of traditional methods. A great example of this is our work with Funkin Cocktails where we delivered a creative, tactical TV advert to drive brand awareness and increase sales in a busy period for both consumers and companies!”
Thanks to the rapid and agile production, CCW achieved a full campaign delivery ahead of target. In addition, brand affinity and awareness increased by 10% and there was an uplift in sales too. The ad ran throughout Christmas and sales figures showed strong performance over the entire holiday period and beyond.
Ben Anderson, Marketing Director at Funkin Cocktails, “We’re thrilled with the results since we launched our creative Christmas TV ad. The creative team at CCW have managed to capture the spirit of sharing great tasting cocktails at home, with friends and family, to “have a Funkin great Christmas”. What’s more we’ve since seen a positive impact on our brand affinity and had a 23% uplift in sales. Given the results, we look forward to working with CCW again in the future.”
CCW helps some of the UK’s largest retail and consumer brands to close the gap between digital and physical, in-store experience… the world of ‘phygital’, while also reducing cost and carbon footprint. As part of the new offering, CCW uses pioneering 3D technology to create a digital twin of any product, giving brands the potential to deliver content to any channel. CCW’s revenue increased by 300% to over £4m at the start of 2022. This exponential growth is forecast to continue, with a focus on breaking through the £10m barrier in 2023.
To find out more about Creative Content Works visit: https://creativecontent.works/