While many believe that digital marketing is the be-all and end-all, it simply isn’t true. Print marketing plays a vital role in enabling businesses to connect with their target audience. Even e-commerce brands benefit from printed marketing materials, such as booklets, because they have a multitude of benefits. Plus, those considering having booklets printed will be pleased to learn that online booklet printing has never been easier!
In this article, we explore how e-commerce brands can boost brand awareness and sales by having booklets printed.
Booklets are Easy to Distribute
A key benefit of booklets is that they are easy to distribute. When you’re ready to distribute your booklets, there are a few things you should keep in mind. First, consider your audience. Who exactly are you trying to reach with your booklet? Once you know more about your target audience, you can choose the best way to design and distribute your booklets. You can hand them out in person, mail them, or leave them in high-traffic areas.
If you’re handing them out in person, make sure you have a good supply on hand. It’s always a good idea to have more than you think you’ll need, just in case. When you’re mailing them, be sure to use first-class postage. If you’re leaving them in high-traffic areas, make sure they’re easy to spot.
Booklets are Tangible
Booklets are a great way to boost your e-commerce brand for several reasons. First, they are tangible. This may seem small and relatively inconsequential, but it’s actually quite powerful. In a world where everything is digital, having a physical product that your customers can touch and hold creates a sense of connection and trust.
Booklets are Cost-effective
Booklets are cost-effective to produce for several reasons. Firstly, they require very little in terms of materials and equipment. They can also be produced cheaply in bulk, meaning that you end up spending less money on each booklet copy. Finally, they can be distributed relatively cheaply, making them an ideal marketing tool for e-commerce businesses on a budget.
Printed Marketing Materials are Trusted More by Consumers
According to several studies, consumers say they trust printed materials more than any other form of marketing. This trust extends to purchasing decisions as well. For example, over half of consumers say they are much more likely to buy from a company if they receive print materials from them.
In addition, they provide a physical reference point that can be touched and held. They also tend to be less intrusive than digital forms of marketing, which can be easily ignored or even considered annoying.
Booklets Create Brand Awareness
When you hand out a printed booklet to customers and prospects, you’re giving them something they can hold onto and refer back to. Booklets create brand awareness by getting your company name and logo in front of people regularly. Think of it this way: every time someone sees your booklet, they also see your brand. If you hand out a lot of booklets, that’s a lot of brand exposure which builds slowly. Over time, people will start to recognise your company name and logo, and they’ll associate those with the positive experience they had with your high-quality booklet.
How to Print a Booklet
Today, getting a booklet printed for your business is really straightforward. There are plenty of online printing companies to choose from, so you’re sure to find a good deal! Once you’ve found a printing company that fits your requirements, you’ll likely be directed to fill in an online instant quote.
One of the first things you will need to do is to choose the size of your booklets. There are plenty of options to choose from, including but not limited to A4 to A7 and various square sizes. You need to choose the paper type you want. Most printing companies will offer gloss, silk, uncoated and recycled paper, but there may be other options available. You will also need to select the paper weight for the internal pages and the booklet cover.
Next, you’ll need to choose how you would like your booklet to be bound. Most booklet printing services will offer stapled, wiro and perfect binding. Each binding option has its own benefits. For example, staple binding is cost-effective, whereas wiro or perfect binding offers longevity. After you’ve chosen how you’d like your booklet to be bound, you need to choose whether it should be landscape or portrait in orientation.
Booklets are an excellent way to boost your e-commerce brand. Not only do they provide a physical product for customers to hold onto and refer back to, but they can also be used as an effective marketing tool to reach new audiences. When designed well, booklets can make a lasting impression on potential customers and help you stand out from your competitors. With some careful planning, you can use booklets to take your e-commerce business to the next level!