How To Boost Your eCommerce Store Performance
Starting your own eCommerce can be a great way to earn extra money or boost the revenue you make from a traditional shop. However, it can be a competitive industry so you will need to make sure your business stands out. We’ve put together some tips to help you get started with starting your own eCommerce business and how to boost its performance.
Choosing The Right Products
One of the first decisions you’ll need to make is choosing which kinds of items you want to sell on your online store. If you already own a shop, this could be an extension of the products you’re already selling. However, if you’re just starting out in retail, you need to consider what areas you could specialise in. Consider if there could be an area of the market that you think you have a lot of knowledge about or experience in? Adapting your products to have unique qualities that are different from other similar options on the market will help it to stand out to your target audience and draw customers away from your competitors in your industry.
Use An eCommerce Agency
If you want to boost your online store’s performance working with an eCommerce agency can help to improve different elements of your business. For example, it can help to improve branding and advertising for your business, as well as the design of your online store. You can cooperate with the agency before starting your business to help make sure it has as successful a launch as possible. Make sure you’re working with a trusted Shopify Plus agency to help get the best quality service and benefit your e-commerce business.
Advertising Your Store
Marketing is key to the success of your online business, especially in such as competitive industry. Implementing SEO into your business marketing is important to make sure your site performs well on search engine results. Using keywords and link building will help to increase the traffic coming to your site and therefore give you a better chance of increasing your sales. Social media can also be a useful tool to help with answering customer queries and engaging with new customers. It also gives you another channel from which you can engage with customers and respond to questions and queries they may have.
Improving Customer Service
Good customer service is at the centre of running any successful business. Bad customer service can have a long-lasting negative effect on the impression a customer has of your business and they will be likely to spread negative word about your business. If you’re struggling to keep up with customer service, you could consider a few different options to help. For example, you can extend your team by recruiting new team members or outsourcing roles to a customer service agency. You can also use automation AI on your website to help reduce the number of customers needing direct contact with you.
Offer A Good Range Of Payment Options
Improving the different payment options on your site is a good way to help improve the user experience pf your site. Putting in card details can be long-winded and might put customers off finishing their orders. To help with this, try to include quicker payment options such as being able to pay from their phone wallet or other payment providers. You could also try adding options for buy now pay later or finance options to help spread the cost of a customer’s purchases. You could also run discounts for new customers to help bring their initial purchase price down, such as 10%off for signing up for email marketing.
Run Sales And Giveaways
You could also run other sales and giveaways to help drive more sales and bring new customers to your business. It’s also a great way to help improve brand awareness and increase word of mouth about your business. You could also try running giveaways on social media. Asking customers to like, comment, and share helps to attract more attention to your social media platforms, your business brand, and the products you sell. You can offer a range of different prizes for your giveaways, such as free products, gift vouchers, or cash prizes.
Invest In Your Website Design
If you want your online shop to make a good impression on your customers, then you will need to invest in building a high-quality website that will make a great impression on your customers. If you don’t have the skills to develop a website yourself then work with a web developer who can make sure your website not only looks great but is designed well for visitors to be able to navigate it easily. Make sure there are easy-to-navigate sections on your site so that customers can find products easily and learn more about your products and business. If your website is slow or difficult to use, it will put customers off coming back again.
