Importance of Brand Colours and How to Choose Them

Choosing the right colours for your brand is so important. Colour plays a huge role in marketing too, as it has the ability to elicit a specific emotion. If you are a brand and you want to cultivate a strong emotional connection with your audience then using colour to your advantage is one of the best things you can do. If you want to find out more, then take a look below.

Colour Repetition

Colour repetition is one of the best ways for you to strengthen your brand and it can also go a long way when it comes to increasing awareness. If you are very consistent with your brand colours then they will become part of your company. One way for you to be consistent when incorporating your brand colours would be for you to use them across your entire user experience. This means you need to use your brand colours in your logo, your storefront, your website, and on your staff uniforms. You also need to try and use them in your packaging, and in any advertisements you might create. If you want to make your life easier then one way for you to achieve this kind of consistency would be for you to invest in colour management solutions. When you do, you can then rest assured knowing that you are always presenting your brand as being established, with clear attention to detail across every product you release.

Emotions

Another reason why you should focus on brand colours is that it helps to evoke certain emotions in your customers. If you have a brand that contains the colour red then this can symbolise energy and positivity. If you have a brand that utilises the colour blue then this can represent trust, and it can also show that you are transparent. Green on the other hand can show that you care about the environment, and is ideal for companies that work within the energy sector. If you can keep things like this in consideration, then you will soon find that it is easier for you to pick colours that coincide with your identity and what it is you are trying to achieve.

Standing out from the Crowd

Another reason why you need to pick the right brand colours is that they help you to stand out from the crowd. You need your brand colours to become synonymous with the service you provide, and when you can do this, you will be able to rocket the popularity of your company. If you think about McDonalds or even Starbucks, you’ll probably instantly relate to the golden arches or the green tone on coffee cups. This just goes to show how powerful colour can be, so you need to make sure that you use it to your advantage, and that you also take the time to make sure that the colours you are choosing relate to what you do, and what you stand for. If you can do this then you will soon find that it is easier to get the result you need.