News & people

Irish shoppers are the biggest charity tippers, with Brits in fifth place

Brits are lagging behind Irish shoppers when it comes to the best charity tippers.

The Irish are the world’s most generous charity tippers — with the UK lagging behind in fifth place — reveals data from the save-as-you-shop app Kindred.

On average, shoppers in Ireland donate 75% of the cashback they earn online to charity, while US residents give 73%, Germans tip 68% and Maltese shoppers hand over 63% of their savings. UK consumers come fifth in the league table, giving 56% to good causes.

Most generous tippers

Rank Country Proportion of cashback donated to charity
1 Ireland 75%
2 USA 73%
3 Germany 68%
4 Malta 63%
5 UK 57%
6 Spain 54%
7 Sweden 49%
8 Iceland 46%
9 Estonia 43%
10 Greece 41%

Millionaires’ playground Monaco — one of the wealthiest places in the world — was also the meanest, with residents donating a pathetic 1.7% of their cashback to charity. Fellow tax haven Switzerland was second stingiest, with an average donation of 3.2%.

Norway (5.4%), Bulgaria (7.1%) and Romania (7.5%) take the next three places in the least generous tippers league of shame.

Stingiest tippers

Rank Country Proportion of cashback donated to charity
1 Monaco 1.7%
2 Switzerland 3.2%
3 Norway 5.4%
4 Bulgaria 7.1%
5 Romania 7.5%
6 Portugal 9%
7 Turkey 10%
8= Finland 16%
8= Austria 16%
10 Luxembourg 19%

Seven million Brits are already earning cashback from their online shopping, saving themselves an estimated £1.5 billion a year.

Save-as-you-shop app Kindred makes the process easier and automatically claims cashback for users as they shop with household names like Amazon, John Lewis and Nike. More than 85% of the UK’s 250 biggest retailers are signed up to Kindred.

Kindred savers also earn money for charity every time they get cashback, with users able to donate between 1% and 100% of the money they save. They can choose who gets their donation, with 22,000 charities including Cancer Research UK, Dogs Trust and Macmillan Cancer Support all able to receive donations through Kindred.

Aaron Simpson, founder and executive chairman of Kindred, said: “Our data shows Ireland more than lives up to its reputation for being a nation of warmhearted and generous people. On average, Kindred users in Ireland are choosing to donate to charity three-quarters of the money we save them.

“UK shoppers should be proud to be in fifth place too. While there’s no obligation for our users to give more than 1% to charity, it’s amazing that so many people are choosing to donate more than half of their savings.

“It’s extraordinary to find that some of the wealthiest places on Earth are also the meanest. The residents of mega-rich Monaco and Switzerland could surely afford to give away some more of their cashback to good causes.

“We’re proud to be earning money for charity every time a user saves money, and we’re hoping to raise millions of pounds for good causes this year.”