Skip to content
Thursday, July 10, 2025
Latest:
  • Target Global: Is Now the Right Time to Expand Your Business?
  • Cross-Training Your Team: Building Resilience in Small Business Operations
  • What to Check Before Signing a Business Vehicle Lease
  • Why Playground Equipment Is Important for School Grounds
  • From Branding to Security – 5 Reasons Custom Wristbands Work For Your Next Event
Talk Retail

  • Home
  • Design & display
  • E-commerce
  • Multi-channel
  • News & people
  • Technology & software
Design & displayFeatured

Report reveals the best logos among retail brands

June 22, 2021 Dominic Lill

The Nike swoosh, the bitten fruit of Apple and Mickey Mouse’s simple silhouette have been voted the best brand logos of all time, according to a study by promotional experts.

Researchers polled the nation to discover the most iconic brands with the best logos were The Nike swoosh – designed by Carolyn Davidson in 1971 – coming top (44%), followed by the ubiquitous Apple logo (34%), the brainchild of graphic designer Rob Janoff.

In third place was Mickey Mouse’s famous circular ears (21%), used by Disney for many of its subsidiaries, while the castle and Walt’s famed signature features on its movies.

Other retail brand logos that made the definitive list include Amazon’s Arrow; Adidas’s striped flower; the Michelin Man; the four interlocking circles of German car maker Audi and the Google logo – as did Ikea’s yellow lettering, Coca-Cola’s swirly writing and the Starbucks “siren”.

The data compiled by leading promotional products retailer 4imprint, discovered that these logos are viewed as important to people with 83% of more than 1,000 respondents saying that they’d even felt “comforted” when they saw a logo.

And two thirds of us say that the logo of a brand plays a role in our purchasing decisions.

No surprise then that the research found a link between logos and favourite brands with the top two brand logos – Nike and Apple also triumphing in a list of favourite brands. Third on the list was Netflix with 36% of votes.

Why do customers choose to buy from these brands? The research delved into our relationship with corporations with 77% saying they “trusted” certain brands and 83% saying they chose brands that they had heard of.

Four out of five people said they had recommended a brand they trusted to friends out of a sense of loyalty.

Price (57%) was the top reason for choosing a brand, followed by reliability (55%) and then value (49%).

Commenting on the research, a spokesperson from 4imprint, said: “Our results found brand logos are hugely important to many.”

“Having the right logo as part of your company’s brand identity is crucial – if you get your logo and brand identity right, it can have a huge impact on the success of your business.”

Interestingly, the research found that over half (51%) of people surveyed feel MORE connected to online brands such as Google and Twitter, compared to offline brands – with only 22% saying they felt less connected (and 26% saying they’re equally connected).

However, two thirds of respondents said that people do put too much trust in brands. And half of us have fallen out with a brand which we won’t use again.

Nike tick best logosWhen asked what type of logos people believe to get over brand values best, Monogram logos like Volkwagen, Gucci or Louis Vuitton came top with 44% of the vote, followed by Wordmark logos such as VISA, Coca Cola, Google and NASA (41%) and Pictorial mark logos (or logo symbols) similarly to Apple’s, Twitter and Instagram came in third with 40%.

Findings published in a new report on the best brand logos by the leading promotional products retailer reveals that bold colours (51%) are seen as the most important part of a brand logo, followed by typeface (33%) and simple lettering (30%).

Interestingly, young people aged 16 to 29 were FIVE times more likely to appreciate the Nike Swoosh than their over 60s counterparts, 58% of the younger generation picked it as a favourite compared to just 11% of the over 60s.

The over-60s were much less likely to rely on brands too, with only 45% saying they relied on certain corporations compared to the national average of 75%.

The best brand logos – The definitive list

  1. Nike swoosh
  2.  Apple’s apple bite
  3.  Disney’s Mickey Mouse Silhouette
  4.  Coca Cola’s swirly writing
  5.  Amazon’s arrow
  6.  Ferrari’s horse
  7.  Mercedes three pointed star
  8.  Audi’s four interlocking rings
  9.  Jaguar’s Jaguar
  10.  Adidas’s striped flower
  11.  The Starbucks Siren
  12.  Twitter’s Bird
  13.  Google’s coloured logo
  14.  British Airways’ Flying Flag
  15.  Guinness’s harp
  16.  Michelin’s Michelin Man
  17.  Toblerone mountain
  18.  Ikea’s blue and yellow lettering
  19.  Facebook’s f
  20.  Subway’s S with arrows
  21.  Boots’s writing
  22.  Ford’s blue writing
  23.  BP’s green sun
  24.  HSBC’s Red and white triangles
  25.  Walls’s heart
  • Spotlight: Ellie Webb and non-alcoholic spirit, Caleño
  • How to find the best business dashboard for you

You May Also Like

boost your brand

6 ways to use branded products to promote your business

April 30, 2019 Dominic Lill
Elevate Your Retail Brand Pitch

Elevate Your Retail Brand Pitch: 5 Presentation Tips for Winning Over Buyers

January 20, 2025 Rachael Hirst
happy customers

8 ways for brands to keep their customer feedback strategy on track

November 30, 2015 Dominic Lill

About Us

Talk Retail is the best place on the internet to get all your independent retail industry news and advice. We are here to help push your retail business to the next level and cover traditional bricks-and-mortar stores as well as online eCommerce. The best part? All our news and advice is free!

So, if you are in fashion, sell online via eBay or simply a seasonal Christmas store we have news for you!

If you have any news, contribution, or wish to advertise on Talk Retail, contact us today.

Recent Posts

  • Target Global: Is Now the Right Time to Expand Your Business?
  • Cross-Training Your Team: Building Resilience in Small Business Operations
  • What to Check Before Signing a Business Vehicle Lease
  • Why Playground Equipment Is Important for School Grounds
  • From Branding to Security – 5 Reasons Custom Wristbands Work For Your Next Event
User-Friendly
Sponsored

The Growing Importance of User-Friendly E-Commerce Sites

September 18, 2024 Rachael Hirst

User-Friendly E-commerce is a force of today. It brings the world to your doorstep, and it’s not just a cliché.

Further Information

  • Advertising on Talk Retail
  • Privacy Policy
  • Contact Us

Our Partners

  • Talk Money
  • Talk Business

Please be advised that any information found on Talk Retail is for general informational purposes only, and should not be used as a substitute for advice from a trained business or financial adviser. We are not liable for risks or issues associated with using or acting upon the information on this site.

Copyright © 2025 Talk Retail. All rights reserved.
Theme: ColorMag by ThemeGrill. Powered by WordPress.