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RFID technology in retail

Colourfast, a paper and plastic card printing company from Canada, has created this infographic on the impact on RFID (radio frequency identification) technology on the retail sector.

With retailers constantly on the lookout for new ways in which to drive their business forward, many are now embracing the concept of RFID, where a small chip placed in an item is read by a scanning field at a point of sale – similar to barcodes, but with substantial technological gains.

RFID technology has the potential to revolutionise the retail industry. It will enable customers to get their shopping checked through much quicker, thus reducing queuing times, which is a desirable situation all round. It comes as no surprise, then, that more than half of the world’s product manufacturers have already implemented entry-level RFID. Among the companies to have embraced it are Google, Boeing, Philips, Walmart and Coca-Cola – all of them globally-recognised brands.

RFID certainly appears to be the way forward in comparison to barcodes. RFID scanners can read multiple tags simultaneously, in comparison to manually scanning one barcode at a time. Also, tags aren’t susceptible to the same degree of damage or wear & tear as barcodes, nor are they as easy to counterfeit. Read more about RFID technology in the infographic below.


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