The popularity of promise rings is growing: Here’s why

Jewellery and love have long been intertwined, with rings being used to symbolise romance since ancient times.

Today, it’s no different. It’s traditional to buy a ring for your loved one to signify true love and life-long unity – that’s what engagement rings are for, right? However, there’s a different piece of jewellery that is growing in popularity and helping us to keep up with the changing trends around marriage: promise rings.

What are promise rings?

Promise rings are often confused with engagement rings, but they signify all sorts of romantic intentions. They are sometimes used as pre-engagement rings, symbolising a commitment between two people without saying a wedding is going to take place in the immediate future. They are also not only used to signify romance. In fact, promise rings can be used to make any sort of promise – whether that be to your partner, your friend, or even yourself.

The popularity of promise rings has been soaring over recent years, and the flexibility of what they can represent is part of the reason why so many people are interested in them. Some people even buy promise rings for themselves when they’ve committed to giving up a habit, such as smoking. This way, the ring serves as a constant reminder of the choice they’ve made and how far they’ve come. However, one of the major trends that have led to promise rings getting so popular is the idea of expressing love and commitment long before you and your partner plan on tying the knot.

Where are they the most popular?

Thanks to data collected by Angelic Diamonds, we now know which countries have seen the highest interest peak in promise rings. The countries that have seen the highest volumes of Google searches for promise rings are:

  1. United Kingdom
  2. United States
  3. Canada
  4. Australia
  5. South Africa

Interestingly, these locations have seen some other major trends when it comes to romance and marriage. One potential reason for the popularity of promise rings in these locations is the fact that couples are waiting longer to get married. Once, it was customary to tie the knot early and couples would traditionally get married before moving in together and beginning the rest of their journey. Now, however, the customs surrounding marriage aren’t quite so strict. This has led to the average marriage age getting later and later in life. According to the Office of National Statistics, the average age for a woman to get married is 35.7 and the average for a man is 38. These average ages have been on the increase throughout the past century. In 1970, for example, the typical age for marriage was the mid-twenties (25 for women and 27 for men).

This trend isn’t just happening in the UK. In fact, this pattern is reflected in all of the countries that have the highest interest in promise rings. In the US, the average age of first marriage has been increasing over time for both men and women. The average ages in 2018 were 29.8 (men) and 27.8 (women) – up from 23.3 and 20.9 in 1970. In Australia, the average marriage age has been steadily increasing since 1999 (from 27.9 to 30.5 for women and 30.1 to 32.3 for men) and similar trends can also be seen in Canada and South Africa.

Clearly, there have been a lot of changes for couples since the 1970s, and there are many reasons why so many marriages are happening later in life. For one, a higher proportion of women have been entering the workforce since then; in 2021, the female employment rate is currently at 72.2%, in comparison to 52.8% in 1971. With more women choosing to pursue careers, it stands to reason that couples might be putting off major life stages until a bit later. What’s more, other financial milestones like buying a car or a house might be a priority for some couples, meaning that the big wedding has to come a bit later down the line. For couples who dream of spending a lot of money on their wedding and want to go all-out, it makes sense that they might wait a little longer until it’s more financially viable.

Despite this trend towards having your wedding later in life, there are plenty of couples who are still looking for love and commitment during their twenties – this is where promise rings come in. A diamond ring can symbolise so much, and even though promise rings don’t necessarily signal a wedding around the corner, they show that both parties are committed to tying the knot one day.

For many couples, hurrying to the wedding itself is not as important as showing that commitment, and waiting longer for the big day isn’t such a big deal. A promise ring can work to signify that both sides of the partnership are in it for the long run, and that can make people feel much more comfortable when making future investments like buying a house together.

Presenting a promise ring can help couples to define their relationship for themselves and feel free to time their wedding around the rest of their lives. The popularity of promise rings shows that couples are keen to express their love and commitment, even if they choose to wait a little longer before they tie the knot.