Tips For Boosting Your Website’s Performance

We all want our website’s to perform well, but sometimes they just don’t, even after you’ve put in a lot of hard work. Luckily, there are a number of ways to improve things, and you can make a few simple tweaks to get things moving in the right direction once again. With that in mind, let’s take a look at what some of those tweaks might be so you can make the necessary changes to improve your site; read on to find out more.

Speed Is Everything

The first thing you’ll need to think about when it comes to boosting your website’s performance is speed – no one has the patience to wait for a slow website to load, after all. How often have you hit the back button or headed to a completely different site because the one you were on took longer than a few seconds to load? Probably more often than you can remember, and that’s why it’s crucial to sort out your speed to keep your visitors where you want them.

But how can you make sure your website is actually fast? You’ll need to start by optimising your images (big, bulky files really slow things down) – there are tools online that are free to use and that will quickly compress a file without losing any quality, so your site should look the same, but be much faster to load. You can also look at browser caching and minimise code where possible, although that might be something you want to hand over to professionals – whoever does it, though, it can make a big difference.

Focus On SEO

SEO is basically the secret ingredient to make your website stand out and work well, and if you want people to actually find your site, getting the SEO right is vital. Although in the past SEO was just about putting keywords in your content, today there’s a lot more to it, and it’s often wise to outsource this work to experts like KAT Marketing who know precisely what to do and how to do it. Not only does that take a job off your to-do list, but it also means the end results are generally going to be better than if you’d tried to go it alone, and if that means more visitors to your site, that can’t be a bad thing.

Whatever route you decide to go down, research is important – you need to know what it is your audience is searching for and give them the answers they want in an interesting, informative way that fits your brand.

Clear The Clutter

Have you ever been on a site that’s just a bit much? Perhaps there were too many pop-up ads, the colours didn’t work, or there were just a lot of random distractions getting in the way of what you wanted to see. What did you do? Perhaps you fought through it but ended up wishing you hadn’t, or maybe you decided enough was enough and found somewhere else to get your information and buy what you wanted.

In other words, a simple website is definitely the best thing you can have, so clean up your design, make navigation really simple, and only include what you really need to include on your site, and you’ll definitely boost your website’s performance.