Valentine’s Day is approaching. Year after year, fragrances rank as one of the top 5 most popular Valentine’s gifts. Price comparison portal, idealo.co.uk, has compared the online prices for the most coveted men’s and women’s fragrances with what consumers can expect to pay on the high street.
The results show treating your loved one online can save you up to 34%. £43.15 is the amount consumers can expect to pay when purchasing one of the most popular men’s aftershaves on the high street, compared to the average online price of £28.67.
Even when delivery costs are taken into account, the savings are still impressive: you’ll pay an average £11.43 less online– and that’s not considering any other potential costs involved with high street shopping, such as petrol and parking. A quick analysis of twelve popular online fragrance retailers shows that the average delivery cost is under £2.50, with three offering completely free UK delivery.
Buying women’s fragrances online, also has the potential to leave you with a tidy saving. The average price for a perfume on idealo is £31.24. This saves you £12.46 or 28% compared to the average price at a popular high street fragrance retailer.