If you have an e-commerce store but have no idea how to promote the store, this post is designed to help you get started. These days, it doesn’t matter what your inventory is, or how great your products are.
If you don’t promote your e-commerce store to the right people who are looking for what you’re selling, you won’t make a pence. Thankfully, there are truly effective ways to get part of the 2.1 billion people who will buy online this year, to your online store and have them buying your wares.
And the amazing thing is that e-commerce is still in its infancy. In fact, it is expected to make up a mere 19.5 percent of global retail. So now is the best time to get in and ride the wave to the peak. To get your share of this market, the tips below will help you.
Use social media networks
Social media networks like Facebook, Pinterest, Instagram, Snapchat, and Tiktok are great for marketing retail items online. However, most e-commerce store owners tend to struggle with the right strategy for each platform.
This is why we’ll recommend starting with just one or two at most. Marketing on Facebook and Instagram, for instance, is pretty easy as they both use the same ads platform.
If you want to grow your brand organically, you’ll need to become strategic with your posts. Every post has to be tailored to the audience. Also, remember to use trending hashtags to increase your reach.
Optimise your website for the search engines
You can optimise your online store for each product that you’re selling there. If you need ideas on how to rank your store, the easiest way is to reverse-engineer the e-commerce stores that are currently ranking on the search engines for your preferred keywords.
For starters, use the same or similar content and keywords. Then start building backlinks to the online store. This takes time but is worth it when it eventually kicks off.
Develop a partnership with complementary businesses or stores
If there are other stores whose products complement yours, see if you can develop a partnership and cross-promote each other’s products.
For example, if you sell custom T-shirts, you can partner with bulk T-shirt printing outfits. They will promote your clothing brand to companies looking to print T-shirts, and you will promote their services. It’s a win-win for both parties.
Use paid ads
A pretty fast way to gain buyers is by paying for ads on all preferred platforms. This means creating and running paid ad campaigns on target social media platforms, and search engines. For example, there’s Google Ads, Facebook Ads, and others.
These allow you to target specific people based on their age, interests, income band, and much more. If you prefer a direct to audience option, you should consider hiring influencers to promote your store or popular products on your store.
When they visit, they’ll be able to browse for other products. Paid ads require a bit of a learning curve, but once you understand it, you can literally unlock a boatload of cash every time you run an ad campaign.