Advertising is an ideal way to inform the public about your company’s goods and services. Although this has been a classic approach among numerous industries, businesses are still using it today, and it still proved a tremendous success.
There are many ways to advertise your startup, and one of them is the use of paid advertising. This involves placing ads online, for which you must pay. There are various ways to adopt paid advertising, from pay-per-impression to PPC (Pay-Per-Clicks).
How should you adopt paid advertising as a retail startup? Here’s a guide to assist you:
Create A Google Ads Account
Google Ads is an online advertising platform in which you pay for advertisements. It lets you advertise your business goods and services through Google and other partnered websites. It takes paid advertising to the next level. Hence, it’s an important addition to your retail startup. It’ll generate leads and increase your business sales, which is one of the most important goals for any business.
Start with Google Ads by creating an account. You only require a Google email address and your company’s website. Although running a Google Ad account is straightforward, it can get challenging as a business owner, considering you have other core operations to run. It is best to seek assistance from a Google Ad agency. If you’re looking for a Google Ads agency, make sure they’re qualified and experienced. Partnering with a reputable agency will guarantee that you’ll receive quality services that will bring growth to your business.
Use The Right Keywords
Search engine users type keywords as they search for content relating to a topic. They are simple words that clearly define given content. The search engine will search for this keyword in all the websites on its pool of data and show results of all sites with these keywords. The trendier your keywords are, the higher your chances of Google showcasing your paid ad on specific web pages.
For that reason, you must use the right and best keywords in your niche. Various sources can guide this process. One is using keyword planners. They’ll list the ideal keywords for your niche, from which you can choose. Another excellent approach is to identify the keywords your competitors are using. Doing this will guide you on the best keywords to use to stand out from the competition and get more visibility.
Leverage Social Media
It’s said that most people spend much of their day scrolling through social media platforms. If you leverage social media, there’s a high probability of your ads, e.g., Pay-Per-Click ads, gaining high visibility.
The best way to utilize social media is to identify and understand your target audience. Your target audience is your ideal customers. Identify the social media platforms they usually use. For example, if your customers are millennials, then they may spend more time on Instagram and TikTok compared to other apps and platforms. If they’re professionals, you can use LinkedIn, which is a platform for professionals. By identifying this factor, you can increase the chances of getting clicks and conversions that lead to sales.
Use Clear Call To Actions
Call-to-actions (CTAs) serve as your digital compass, steering your users towards immediate, meaningful engagement. Whether it’s making a purchase or subscribing to a newsletter, these compelling cues are the lifeblood of effective paid advertising. They streamline the customer’s journey, transforming it into a highway that leads directly to conversion.
If you’ve launched a Google Ad, a straightforward CTA, such as ‘Buy Now’ or ‘Subscribe Today,’ would be best. This directive doesn’t just linger in the background; it catapults the user directly into the heart of the buying process.
However, in the realm of digital marketing, there are pitfalls to avoid. A common misstep made by retail startups is the creation of ambiguous CTA. These redirections tend to lead users from page to page, which may cause them to decline to navigate your page. Therefore, keep your calls to action clear, and you’ll keep your users engaged.
When brainstorming for a CTA, describe what you want the user to do. If you want users to buy a given product, use a call to action as simple as ‘buy’. If you want them to see the services you offer, your call to action should be ‘visit the website’ to take them to the page on your website that details your services.
Use Compelling Visuals
Visuals are the things you’ll use to illustrate your paid ads. They often include images and words. One of the things that attract users to an ad is its appeal. Is it attractive? Do the colours brighten up the user’s eyes and build curiosity? These are the questions to ask when adopting visuals in your ads.
Achieve captivating visuals by using high-quality images. You’ll get quality images by using cameras with the best lenses and ensuring good lighting. It’s best to hire a professional photographer to take the pictures. They have the tools and the skills—they’ll know the right angle to showcase the beauty of your pictures.
Paid advertising is one of the modern ways of advertising your company’s services and goods. The discussion above has shown how best to implement it for success. If paid advertising is your go-to advertisement option, implement the guide herein for a smooth and successful process.