Effective marketing relies on a lot of different moving parts.
For one thing, you need to be able to generate a clear visual message that you want to convey, and then you need to be able to convey that message with clarity to the intended target audience.
For another thing, you need to be able to maintain a clear view of who your target audience is, and what sort of particular interest and concerns they have.
Today, there are all sorts of different methods of marketing, ranging from email marketing campaigns, to flyer maker services and more.
One important thing to keep in mind, though, almost regardless of the particular marketing techniques you are using, is the importance of visual elements.
Here’s why visual features are so important in marketing, and why you shouldn’t just rely on a good product, a good tagline, or some compelling marketing copy alone.
A picture is worth a thousand words
Everyone is familiar with the old saying “a picture is worth a thousand words,” but it’s worth considering just how applicable this saying is in the context of marketing.
Marketing is essentially the art of communicating effectively with a customer, in order to convince them that your product or service is worth their time and money.
In order to convince them in this way, you need to try and convey what you have to convey as simply as possible.
A picture can convey a lot – in fact, it can encapsulate an entire idea. Words, by contrast, take more work, and it takes longer to “spell out” what you are aiming for and talking about.
Having a good poster may tell someone almost everything they need to know about your product; how it looks, how it works, and how it may benefit them. You’d probably need a few hundred words to do the same.
Visual motifs get people’s attention quickly
One thing that every marketer is aware of today, is that people have short attention spans – especially in particular contexts, such as on the Internet.
Very few people are going to spend the time getting to know your product or service in detail, if they aren’t initially hooked within a couple of seconds when they first come across those products or services.
Visual motifs are often very effective at getting people’s attention quickly – and a striking image can draw someone’s attention away from all sorts of other things.
Images tend to impact people on a more directly emotional level
People don’t understand the world purely through the rational logical mind, and they shouldn’t aim to, either. A lot of what makes us human is connected to our emotions and our deeper gut feelings and intuitions about things.
Images tend to impact people on a more directly emotional level than words alone – and in the context of marketing, this means that the right visual motifs can help people to experience the overall energy that you’re trying to convey with your product or service, quickly and effectively.