The adidas Group expands relationship with Demandware

Demandware, Inc., the industry-leading provider of enterprise cloud commerce solutions, today announced that the adidas Group, a leader in the sporting goods industry, has expanded its relationship with Demandware to a global scale.

After a successful partnership with Demandware for the past three years, the adidas Group made the decision to standardise digital commerce operations on Demandware’s cloud platform because it provides superior business agility and scalability.

Demandware Commerce will be the central platform for managing digital commerce across all adidas Group brands, channels and geographies, including its flagship US site, www.adidas.co.uk, which migrated from an on-premise solution to Demandware in September.

Harm Ohlmeyer, SVP sales strategy and excellence for the adidas Group said: “After extensive experience with both on-premise software and Demandware’s cloud model, we determined that Demandware was best suited to enable our digital retail strategy and vision. Demandware enables us to get to market faster, innovate faster and meet the needs of our customers faster. It’s proven to be a flexible and efficient solution, and we are looking forward to extending our relationship to a global scale.”

Currently, the adidas Group operates approximately 50 e-commerce sites on Demandware in more than 25 countries across North America, South America, Europe and Asia. Moving forward, the adidas Group will leverage Demandware to accelerate its omni-channel initiatives, which includes further digitising its stores and delivering a “buy anywhere, fulfill anywhere” shopping experience. The company is also planning additional global expansion into Eastern Europe and Asia Pacific.