FACT-Finder acquires PrismaStar

Europe’s leading e-commerce search and navigation specialist FACT-Finder is bolstering its footprint in the UK with the acquisition of PrismaStar, the UK’s award-winning provider of guided selling solutions for e-commerce retailers.

FACT-Finder will use PrismaStar’s expertise and knowledge of the UK market to further enhance and develop its UK strategy as well as integrating PrismaStar’s existing products and services with the well-established FACT-Finder product set. This creates an even richer “conversion engine” covering on-site search, product guidance, personalisation, recommendations and product data optimisation.

Carsten Kraus, Founder and CEO of FACT-Finder.com said: “The opportunity to acquire PrismaStar was too good to refuse, allowing us to build on PrismaStar’s extensive knowledge of the UK market – the largest e-commerce market in Europe. We will integrate PrismaStar’s strong product approach into FACT-Finder to provide an even more comprehensive offering to our e-commerce customers.”

Positioning itself as an expert in product data services, guided selling technology and behavioural analytics, PrismaStar has built a reputation in the UK as an innovative e-commerce thought leader with customers who have included Vodafone, Tesco, Currys, Very, Phones4U and Deutsche Telekom.

Commenting on the acquisition, Jonathan Horden, CEO of PrismaStar, said: “This acquisition is a really natural fit for both companies, enabling FACT-Finder to address the UK market much more aggressively and integrate two product sets that are very complimentary to create great solutions for online companies.”