American Golf and Demandware have been announced as the winners of the ‘Retailer Technology Initiative of the Year’ at the Collect+ Retail Week Enterprise Awards.
American Golf and Demandware were selected as the finalists for their innovations in technology and multi-channel retailing after successfully partnering to re-launch seven e-commerce and mobile sites. American Golf has been able to introduce successful customer segmented and time limited launch promotions within hours and introduce greater personalisation across all sites, improving the customer experience.
Pat Foley, head of e-commerce at American Golf reflects on the win: “Being selected as the winner for the Retailer Technology Initiative of the Year Award illustrates the expansion of e-commerce operations across multiple regions. We are now on the front foot in every area – from daily website management right through to international expansion – which empowers us to act with speed and agility and stay one step ahead of the competition.”