Multi-channelNews & people

Paul Smith designs multi-channel growth strategy with Manhattan Associates

Manhattan Associates, Inc., announced that global fashion brand Paul Smith has selected Manhattan’s Supply Chain Commerce Solutions to optimise order fulfilment across its international multi-channel retail operations and to drive business growth.

To help deliver on its brand promise and to keep pace with customers’ rising service expectations across the globe, Paul Smith identified the need for a proven, world-class supply chain commerce platform to optimise its fulfilment operations and drive service level improvements for its stores and customers. With ambitions to continue expanding its commerce footprint, the retailer also recognised it needed a scalable solution that would enable growth for many years to come.

James Horsley, finance director at Paul Smith, commented: “With the continued business growth we expect in the years ahead, the selection of a market-leading supply chain commerce solution had become a prerequisite for our business strategy. Manhattan’s technology will give us better visibility of inventory and will help us ensure product availability for our customers. It will also give us flexible fulfilment options and will drive efficiency enhancements across our UK and global distribution operations. All of this is key to our long term business success.”

Paul Smith selected Manhattan based on its 25-year success working with many of the world’s leading fashion brands, and its vision for the future of commerce technology. The Manhattan solutions will replace Paul Smith’s legacy supply chain systems and will complement the business’s other enterprise systems.

Craig Sears-Black, UK managing director at Manhattan Associates, added, “Our platform will create exceptional value: it will help Paul Smith deliver on its customer service, distribution efficiency and business growth goals. We look forward to playing an important role in the next phase of the Paul Smith global success story.”

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