Bluewater unveils Christmas campaign

BW_Xmas14_Outdoor_48sheet_BRAND_6096x3048_HRCreative agency, 23red, has unveiled an integrated campaign for Bluewater – ‘Christmas is…’, raising awareness of the activities on offer at the retail destination this Christmas.

Running across outdoor, press, digital and social, the campaign builds on 2013’s positioning, ‘Christmas is Here’, and targets new and existing customers.

Sean Kinmont, founding partner – creative at 23red said: “The Christmas campaign builds on last year’s successful ‘Christmas is here’ creative idea. It reinforces that Bluewater is the place to be to get into the Christmas spirit.”

David Wilkinson, head of marketing at Bluewater, added: “The Bluewater Christmas communications campaign is all about inspiring our guests to visit us more often over the crucial festive period under the headline of ‘Christmas is…’. This message has had to be delivered consistently via a wide marketing mix as well as within the Bluewater mall.”

The campaign will run until 29th December 2014.