The Case retail outlet at Heathrow’s Terminal 2 has been shortlisted for a national design award in the 2014 Retail Week Interiors Awards; Best Use of Design with Technology in-store, a brand new awards category.
The visually appealing airside outlet boasts five floor-to-ceiling columns of digital screens that display all the latest products from the company’s premium luggage brands – including Tumi, Rimowa, Bric’s and Globe-Trotter – and show video clips to engage and inform customers, providing an all-round inclusive experience that you would not necessarily expect to find in a travel goods store.
Multiple layers and shopping experiences are created with 25 video screens to add a new dimension to the design, introducing lifestyle and movement, as well as strong brand association for Case. The central feature is a 3.5m-high ‘light bulb’ display set against a backdrop of angled perimeter floor-to-ceiling monitor stacks, broadcasting bespoke and abstract media to entice the customer inside.
This evolutionary new store concept was designed by Raylian, and developed around the variety and flexibility of multi-channel retailing. Raylian’s creative director, Nick Short commented: “The store is an evolution in travel luggage retail. It has been designed as an experience for the customer to immerse themselves in and sets a new standard in store design for the industry”
Case CEO, Stephen Spitz added: “The Retail Week Interiors Awards are the benchmark by which retail store design and visual merchandising are judged, so to be recognised by Retail Week in this way is a great accolade for Case, and we are very proud to be on the shortlist for this prestigious industry award”