One of the big problems many retail stores have to overcome is turning the space into a comfortable environment.
There so many different components of comfort, not just in terms of your customers, but your employees as well. The importance of comfort from the perspective of your employees is that you can give them a better environment to build up their key skills and confidence in terms of serving the customer, but from the perspective of the consumer they will stay in the store longer and will potentially buy products. So what can we do to make sure that we cohesively craft a comfortable environment?
Keep the temperature just right
When the weather is terrible a customer could very well come into a store to escape the torrential rain outside. It’s not always about what you’re selling that will entice people in. Shoppers can sometimes go into stores just to get more comfortable. And if they are comfortable, they are more likely to start browsing. This means that we should focus on temperature control by installing a commercial heating system near to the front door or find ways to keep the heat in, especially if you’re trying to keep costs down. If you don’t have insulation you could very get spray foam insulation for the roof and this can help to keep the store at an adequate temperature without putting the heating system on throughout the day. You may want to think about the polar opposite and install ventilation systems which can help to minimise condensation on the glass and will make the store displays in the window look far more appealing. It’s difficult to find the right temperature for everyone but this is why you need to have the right equipment installed as a priority.
A relaxing area can mean the difference between a customer staying for a long time or going somewhere else. Some people like to browse stores by themselves but others like to go in groups. And this means that we’ve got to cater to people who want different things. If you want your customers to stay, provide a comfortable seating area. It’s not just the mainstay of shoe shops, but in terms of clothes stores and even jewellery outlets, setting up a seating area gives people the opportunity to rest but also peruse the store from a more relaxed perspective. If you give people the time to unwind in the store they are more likely to buy from you.
Improving the layout
No customer wants to look at a disorganised and confusing space. If they were to do this they would go to the pound shop! Improving the organisation and layout in the store is a fine art, and it’s not something that we can do once. We have got to remember that the store needs altering to maximize the customer journey, physically and emotionally. And once the store is organised this can improve the workers’ productivity levels.
Comfort is vital in any store. Make sure that you have the crucial components in place so your workers are doing their best, but the customer is also more tempted to purchase from you.