Direct Golf pushes for record year as growth continues

Direct Golf, the multi-channel specialist golf retailer, has continued its recent performance by recording increased year-on-year growth for the 11th consecutive month. 

Turnover at the Huddersfield-based retailer was up 25% overall for July, with the 21 ‘bricks-and-mortar‘ stores up by 34%, while the brand’s ‘online marketplace’ presence saw a massive rise of 47%.

The results maintain the company’s push for a record year with turnover for the year also currently up 25% – despite other retailers in the sector finding trading conditions unfavourable.

Direct Golf, which was set up in in 1991 by PGA Fellow professional John Andrew, has reinvested substantially in the past year to improve the ‘customer experience’ and it is seeing a substantial return on that outlay, picking up a recent accolade for outstanding on-line customer service: the inaugural Oracle Retail Ruby award for ‘best in e-commerce convenience’.

Earlier this year the company opened a new store in Southampton – Direct Golf’s southern-most outlet and part of an expansion plan which will double the number of stores from 20 to 40 by 2018 – with at least one more new outlet scheduled for 2015.

Meanwhile, substantial investment in refurbishment across the country has seen the introduction of new state-of-the-art apparel and footwear departments plus a ‘brand shop in shop’ experience. And the company has also relaunched its logo as it looks to increase its share of the European market.

Founder Andrew said: “These latest results are continued testament to the strategies and changes we have put in place over the last year or so, and also to the hard work put in by our staff, whether they’re in store or on the end of the phone.

“Other retailers, sadly, appear to be struggling in this sector, but we’ve shown there is hope and business out there if you get your proverbial ducks in order. This is a great year for Direct Golf and long may it continue.”

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