Nayna McIntosh chooses Torque for new fashion brand Hope

Leading end-to-end logistics services provider Torque has been chosen by new women’s fashion brand Hope to manage its freight, warehouse and distribution operation.

Hope is a new British womenswear label, created by Nayna McIntosh with the backing of retail veteran Lord Rose, the 65 piece-strong label will include dresses, knitwear, bottoms and tops. It will have its own standalone website in September and will also be sold through pop-up boutiques at home.

Hope is a new fashion concept launching for today’s 40+ modern woman who wants to think differently about her style and feel beautifully confident. Around 90% of the products will come in just three sizes, while 60% of sourcing will be from the UK and the rest from Italy. The aim is to establish it in the UK initially and although there are no plans currently for a physical presence, the label has potential for international expansion.

Torque will be providing a full suite of services including: Freight; e-fulfilment; customs support; quality checking; pick and pack; personalisation; distribution and returns management. In addition to these services, Torque will also provide a specialist gift wrapping service to include personalised messages.

Explaining the partnership with Torque, Nayna McIntosh, founder and CEO, Hope, said: “I have worked with Torque for over 20 years, including new brand launches, I am confident they will manage Hope’s fulfilment needs to meet the expectations of our customers.”

Stewart Firth, head of operations, Torque, said: “We are excited to be involved with this new and exciting brand and look forward to working with them to grow into an established and successful label.”