Dreams delivers personalised digital experiences with Monetate

Monetate, the leading provider of testing, targeting and personalisation technology, has been working with Dreams, the UK bed retailer and manufacturer, to increase online revenue, cut external agency costs and streamline the implementation of site changes.

Monetate’s testing and targeting technology has:

• Reduced mobile bounce rates for Dreams by over 10%.
• Increased mobile conversion rate up 23%.
• Increased mobile revenue up 89%.

The bed retailer will now use the data gained from this initial testing and targeting stage to take the first steps along the path to personalisation.

So far the partnership has led to the company’s most successful trading day in August 2014 with revenues up 198% and a tailored mobile site.

Richard Voyce, head of e-commerce at Dreams said: “Since adopting Monetate’s technology we have managed to cut external agency costs dramatically, increase our conversions and reduce mobile visitor bounce rate by 10.8%. Monetate allows us to do things we couldn’t before with ease and agility.”

One of the successful campaigns run by Dreams using Monetate’s technology saw the implementation of a ‘Free Delivery’ banner on the top of a user’s shopping basket. This tweak alone increased the revenue per session by 8.9% as shoppers realised they didn’t have to take additional shipping charges into account. Over all, this banner has generated an additional £31,300 of Incremental Revenue.

Mike Harris, VP of EMEA at Monetate said: “It’s great to see how we have been helping Dreams to truly tap into digital audiences with our testing and targeting technology. It’s incredible the value that testing, targeting and personalisation technology is adding to traditional retailers.”

Dreams found that online customers came from a mix of 50% desktop, 25% mobile and 25% tablet users. The company saw how, as the use of mobile devices and tablets continued to grow, desktop users were dropping rapidly. Using Monetate’s technology Dreams deployed a lightbox menu that appeared to users as they first visited the site. This lightbox allowed customers to navigate to key areas of the website including the store locator and sales sections. Implementing this lightbox lowered the bounce rate of mobile users by 10%.

The next step for Dreams is to launch a responsive site using the customer insight and intelligence gathered from Monetate’s testing and targeting platform. This will enable the company to integrate testing and targeting into its next site and also allow them to look into personalisation in more depth.

Voyce added “The next step of the Dreams journey is to look into personalisation in more detail and use it to provide our customers with a better, more customised shopping experience.”