Europe’s top 20 mobile shopping apps revealed

March 9, 2015 Dominic Lill

The UK holds 5 of the top 20 mobile shopping apps in Europe, according to a new index created by MasterCard. The results of the Mobile Top App Index show that the UK stands out for the quality and quantity of its apps. The judges analysed more than 1,000 apps from 36 European countries, for their performance in technical, commercial and usability aspects.

The study also revealed the various ways in which people embrace mobile technology when shopping on the go. The results show that of the 19 best shopping apps in Europe, the UK and Germany dominated with five each: Argos, Tesco, Mothercare, EasyJet and The Body Shop were cited in the UK.

Javier Perez, President MasterCard Europe said: “The way people spend around the world is changing fast and here in Europe we want to recognise the great work being done by both traditional and new retailers who are leveraging technology to make people’s lives easier. The MasterCard Top App Index celebrates the innovation and diversity here in Europe while showcasing how many countries are leading the way in create safe and simple shopping experiences you can enjoy wherever you are.”

MasterCard’s Index also showed how European retailers and app developers are currently most interested in seven retail categories, and that those produce around 65% of the apps: food delivery, taxis, public transport ticketing (railway, mass transit, bus, etc.), publishing (books, magazines etc.), accommodation, parking ticketing, and entertainment (cinema, theatre, festivals, sports events etc.).