Multi-channel marketing company Solocal Group UK, has announced that its online booking solution, Timendo, has been selected by leading fashion brand Oasis to launch the brand’s My Personal Stylist service nationwide.
Utilising Solocal Group’s platform, fashion brand Oasis has launched a dynamic online booking service enabling online customers to book in-store personal shopping appointments 24 hours a day.
Whilst one-to-one personal shopping appointments have traditionally only been offered by luxury fashion retailers, in launching the My Personal Stylist service, Oasis customers are able to benefit from a uniquely personalised shopping experience in store. Via Solocal Group’s real-time appointment booking platform, visitors to Oasis’ website can book a consultation with a personal stylist in 15 stores across the UK and Ireland. The platform also lets each store control their own calendar, allowing them to manage stylists’ timetables and arrange appointments convenient to both Oasis and the customer.
Consumer needs are at the heart of the My Personal Stylist service, encouraging customers to engage with the brand in new ways, helping to drive customer conversion, increase order value, raise store footfall and boost brand loyalty, all while directly improving the overall consumer shopping experience.
Briony Garbett, head of customer experience and e-commerce at Oasis, commented: “Oasis is well known for embracing innovative omni-channel initiatives to respond to the ever-evolving shopping needs of our customers. Offering a 24/7 online booking facility that can be directly managed by our individual stores, demonstrates our commitment to delivering a successful and comprehensive customer journey.”
Bruno Berthezene, Solocal Group UK country manager commented: “My Personal Stylist is a real innovation for the high street and for customer service. By deploying a personal shopping experience which can be booked online in real-time, Oasis really stands out in the market.”
Solocal Group aims to help brands and retailers take advantage of the influence digital media has on in-store sales, combining online content, advertising, geolocation and transactional services that connect customers to brands.