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Here’s how to increase foot traffic to your retail location

Are you interested in increasing foot traffic for your business? If so, then you need to think about taking the right steps.

By increasing foot traffic, you will naturally see your sales numbers increase over time to your store location. Let’s take a look at some of the possibilities. 

Add signage

One of the simplest, but arguably one of the most effective things that you can do if you want to increase foot traffic is to add signage. We don’t just mean at your business location but in all the areas around it. For example, if you know that your business is in a hard to find the area, then make sure all of the main grounds around your location have signs indicating where to find you. This will help people to find where you are, and it will entice them to come and take a look around your store.

Another reason that you want to add signs is that you will attract the attention of more customers. Even if they weren’t planning on entering a store like yours, a sign could have them changing their minds. You might remind them of something they need but have forgotten about, or you could simply grab their attention and have them heading in your direction. With signs, you’ll see more foot traffic!

What about omnichannel marketing?

If you want to boost your foot traffic, then you might also want to consider an omnichannel marketing campaign. With the right omnichannel strategy, customers can start anywhere in the marketing funnel and get to a purchase decision. So, how would this work in terms of foot traffic? Well, you could use a digital billboard to market a product your retail store is showing. This could even show a live Twitter feed with a branded hashtag. This would then cause customers to want to visit the store to check out whatever you’re marketing. Of course, if you want to look for the best example of omnichannel strategies, then you might want to think about looking at Disney. With everything from magic bands to live interactive marketing, they have promotions like this down to a tee. 

retail foot traffic location hugo bossBoost curb appeal

Of course, you should also think about how your property looks from the street. Yes, this is all about the curb appeal of the shop. It’s all about the little details here. For instance, you need to make sure that the trees outside your shop aren’t getting damaged. You can protect trees with a guard which will keep them looking beautiful. This is just one part of ensuring that your shop looks well maintained. 

Guerilla marketing 

Finally, you can try out guerilla marketing. Essentially, this is where your advertisement becomes part of the product. Have you ever seen those people dressed as hotdogs standing outside a fast-food joint? That’s a prime example of guerilla marketing and it’s actually quite effective. It draws people in because you are involving them in the product, and showcasing the product to entice people in.

We hope that you have found this article helpful, and now see how to increase foot traffic to your retail location.