Home Retail Group deploys new social media managment

Customer contact technology specialist successfully deploys Conversocial-based solution to support key Argos, Homebase and Habitat Facebook and Twitter channels.

Home Retail Group has successfully gone live with an enterprise social media management platform to further strengthen its multi-channel offering for its Argos, Homebase and Habitat brands. The retail group selected customer contact technology specialist Sabio to deploy a comprehensive social customer service solution

Since deploying Sabio’s solution in July, based on powerful social customer service technology from Conversocial, Home Retail Group’s growing team of social customer service agents has found it significantly easier to engage in conversational marketing as well as reach out to consumers to catch any issues at the earliest stage.

Paul Downham, head of operations for contact centres at Home Retail Group said: “Working with Sabio’s multi-channel consultants to help optimise how our customer service team supports the Group’s multiple Facebook and Twitter social media accounts is an essential part of this programme.”

Downham continued: “Our agents are finding the Conversocial platform fun to use, making social interactions much easier and ensuring faster responses for our customers.”